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40,000 oranges squeezed: A Facebook campaign to smile about

Prigat, a leading company in the Israeli fruit juice market, has come up with one of the most innovative Facebook campaigns you are ever likely to see. The application works by encouraging users to smile more and share it with their friends and the more users smile the more juice gets squeezed in a real life juicer. The best part is all the bottles of squeezed juice are sent to a charity of your choice. (via


Greetings! I'm a digital marketing specialist and an original Web Viking. I've been running Cool Site of the Day since 1998 and continue to be amazed at what people publish. Have a cool site or app? Click on the 'submit your site' link at top.

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