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Building a sufficient online presence for your business is vital to your long-term success in the industry.  No matter the purpose of your operation, the best way to reach people in the 21st century is through the internet.     Learn the best ways to utilize the web as a sounding board for your operation’s ultimate purpose.  If you’re not yet familiar with the various concepts of Search Engine Optimization, today is a great day to begin learning.     Check out a brief summary, featuring a few ways SEO can be utilized to boost your business’ online visibility.  Then quickly get to reworking your online approach.

If you aren’t yet using comparison articles on your site to improve your search engine optimization (SEO), and earn more conversions while you’re at it, now’s the perfect time to get started. If you aren’t familiar with comparison articles, the basic premise is this: introduce two or more similar, competing products, and compare them in a detailed analysis, eventually settling on one that’s superior or concluding that each has strengths and weaknesses that balance each other out. It’s helpful to start with some examples if you’re unfamiliar with the format. Resurgence Behavioral Health has an excellent guide comparing Valium and Xanax, while if you’re looking

The business model you start with isn’t always the business model you end up with—and for good reason. Market conditions, a new competitor, or unanticipated challenges might force a founder to pivot, offering new products and services or completely changing the brand. For example, lighting company APPARATUS transitioned into creating a range of lighting fixtures and designer furniture once it saw the opportunity in the space. Suzuki changed from producing looms to manufacturing cars and motorcycles when the industry changed.  And you might be surprised to learn that YouTube once started as a video-based dating site before it pivoted to the model that captivates

Search engine optimization (SEO) involves a multitude of tasks, and a diverse range of skills. You’ll need technical expertise to handle backend changes to your site, creativity to come up with new content ideas, analytic skills to gauge how you’re doing, and even people skills to communicate with clients and publishers. That’s why most SEO agencies and companies doing SEO in-house have an entire team of people working together; each person can specialize in one niche skill, so nobody is burdened with the task of becoming an SEO Swiss army knife. But there’s a downside to this approach. If you aren’t careful, all those discrete

Taking the complexity out of SEO Training Today I've launched a 7-part series on simplifying SEO at Roov.io. Consider it SEO training for small business owners. If you are interested in learning how to assure that your website shows up on page 1 of Google, read issue #1 and be sure to subscribe (on that page) so that you get notified of all future issues: https://letterfuel.com/roovio (At Roovio, my blog posts are all pure FREE content

Writing articles and blogs is already such an important part of your business. The question you need to be asking yourself is ‘Am I writing them properly?’ You may be inserting all your keywords in the right places and using all the right headers, but have you ever considered the length or your articles? Moreover, is the length of your articles even important? Today, we’ll explore the ins and outs of this concept so you can be sure your business’s content is perfect. The Word Count Statistics First, let’s look at the statistics for what Google ranks as good quality content. A study carried out by

Search Engine Optimization (SEO) has changed drastically in the last couple of years. Algorithms used by popular search engines Bing, Yahoo!, and Google have been in a constant state of evolution. Earlier this year, Google came out with “Fred.” In the beginning, these three major search engine giants were distinct in terms of the results they returned for searches. Bing excelled at finding the “little guys” while Yahoo! Did well turning up news on the first page. Meanwhile, Google was the master at returning exact match searches. Now, they’re all focusing on Latent Semantic Indexing (LSI. The results are similar, although Google has more ads. Forget about