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June 2019

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One of the challenges facing marketers these days is how to advertise and promote standardized goods and services. A pencil is always a pencil, right? There is nothing particularly special about a product or service that is intentionally not particularly special. But that doesn’t mean you don’t need to sell these things. It just means that you have to figure out how to sell them in a way that makes sense in context. Think of some instances where it requires some creativity to market standard and common products or services. It can be challenging for a project manager to know the difference between one

Building a sufficient online presence for your business is vital to your long-term success in the industry.  No matter the purpose of your operation, the best way to reach people in the 21st century is through the internet.     Learn the best ways to utilize the web as a sounding board for your operation’s ultimate purpose.  If you’re not yet familiar with the various concepts of Search Engine Optimization, today is a great day to begin learning.     Check out a brief summary, featuring a few ways SEO can be utilized to boost your business’ online visibility.  Then quickly get to reworking your online approach.