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September 2019

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In today's world, you may wonder if technology helps or hurts in courtroom cases. Unfortunately, the answer to that inquiry is complicated. Depending on very specific contextual clues, it almost always ends up being answered as "it depends."  There are different kinds of technology that you can use either to your advantage or the disadvantage of the people on the other side of the courtroom. Then there is the matter of the jury understanding the technology available, and then further how well the judges and lawyers present the data behind technological use. Think of a few situations where the level of technology makes a difference

In the wide world of business, you may wonder whether private practitioners of certain professions need a website or not. The answer is almost always going to be yes. If you are a private practitioner and you already feel successful, you should note that having a website can only improve your business bottom line, and it can enhance relationships you have with different aspects of the public at large as well. There are a lot of examples of these success stories from websites specifically designed for private practices. Your best example is going to be websites for lawyers. Then there is the matter of

If you’re new to the business-to-business world, you might be struggling to know the best way to have your business appeal to other businesses. While appealing to consumers often comes easy for many marketers, the rules and practices for B2B marketing can often be a little more clouded. Luckily, with the right plan and knowledge, you can easily create a great marketing strategy for your B2B business. To help you get to this point, here are three tips for marketing to other businesses online.  Make Your Website Work For You While all businesses should have a business website, websites that are targeted for other businesses need

Search engine optimization is easily summarized by saying that it is a collection of digital design tactics that, if properly applied, will help to make your digital content more visible.  More visible content is more effective content.   Learning to implement the concepts of SEO into all of your digital content will show results almost immediately.  The internet is the main platform of much of today’s business, and it is an invaluable tool to understand.   Take a moment to read through a few tips aimed towards helping you improve your SEO skills while simultaneously boosting your digital presence.  Keywords are critical to success Using the right keywords will

Communication is a top priority in any winning business, large or small.  With great communication efforts in place, your business can be more productive, more efficient, and overall more successful.   Your business website serves as a hub for communication between your business and consumers.  What you put out into the world through your digital presence will define the image of your brand.   Show people that your business is up for the social challenge of success, and invest in boosting your communication efforts internally and externally.   Here is a brief overview of a few excellent communication efforts you can use within your business website design to build

One of the challenges facing marketers these days is how to advertise and promote standardized goods and services. A pencil is always a pencil, right? There is nothing particularly special about a product or service that is intentionally not particularly special. But that doesn’t mean you don’t need to sell these things. It just means that you have to figure out how to sell them in a way that makes sense in context. Think of some instances where it requires some creativity to market standard and common products or services. It can be challenging for a project manager to know the difference between one

Building a sufficient online presence for your business is vital to your long-term success in the industry.  No matter the purpose of your operation, the best way to reach people in the 21st century is through the internet.     Learn the best ways to utilize the web as a sounding board for your operation’s ultimate purpose.  If you’re not yet familiar with the various concepts of Search Engine Optimization, today is a great day to begin learning.     Check out a brief summary, featuring a few ways SEO can be utilized to boost your business’ online visibility.  Then quickly get to reworking your online approach.