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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

How to Write Blog Posts That Actually Provide SEO Benefit

How to Write Blog Posts That Actually Provide SEO BenefitThere are two major purposes of a blog. The first is to connect with readers and enhance your online branding efforts. The second is to give your website an SEO boost and organically drive traffic to important conversion pages. However, if you’re producing poor blog posts, you’re missing out on these benefits.

3 Tips for SEO-Friendly Blogging

Hampers With Bite is an Australian-based company that sells gourmet gift baskets to customers worldwide. From thank-you gifts to anniversary gifts, they do it all. But trying to remain competitive in such a highly saturated niche can be a challenge, which is why Hampers With Bite recently launched a blog.

While there’s certainly a time commitment associated with maintaining their new blog, the team has already seen a steady uptick in traffic and conversions. But what’s been the key to the success? According to Rory Boyle, “Our decision to build our blog upon a strong foundation of SEO principles has proved to be a really smart choice.”

Whether you already have a blog or are thinking about launching one, there’s a lesson to be learned here. By building your blog with SEO principles as the focus – not an afterthought – you’re much more likely to enjoy favorable results.

Having said that, let’s check out a few tips that will have you ranking better.

1. Write Meaty Posts

Research has been conducted that shows longer blog posts are always superior to shorter posts, at least in terms of SEO. Specifically, 3,000-word blog posts get more traffic than just about any other length.

Long posts work because they allow you to include more keywords and organic terms. Naturally, this increases the chance of your page being a relevant search result. Meaty blog posts also tend to keep visitors engaged longer, which also sends a signal to Google that your post has substance to it.

2. Develop Semantic Copy

When Google introduced its Hummingbird algorithm update, one of the biggest developments was the new focus on latent semantic index (LSI) keywords that naturally fit the context of the user’s search query. Suddenly, SEO was not just about plugging in keywords and ranking for them – context began to matter.

Today, context matters more than ever and it’s the companies that produce semantic copy that tend to have the best long-term results. Instead of sprinkling unnatural keywords throughout your posts, write like people would search. This typically means using long phrases and terms that naturally fit into conversation.

It’s also important to remember that a lot of people are using Siri, Google Voice, or some other voice-based technology to conduct searches. Over time, you can expect internet searches to become even more intuitive. Your blog copy should reflect this evolution.

3. Link Back to Influencers

It’s always good to have influencers – like big industry bloggers, thought leaders, and vibrant personalities – on your team. But even if you don’t have firsthand relationships with influencers, it’s possible to get them to engage (and amplify your content).

The best trick is to quote or link back to influencers in the body of your articles. This is like throwing a fishing line with a hook into the water. Influencers have listening tools set up and will know when you mention them. Sometimes they’ll even bite, which gives you a chance to increase your visibility.

SEO: The Heart of Blogging

There’s much more to blogging than SEO, but it’s hard to deny the importance that careful optimization plays in the process of enhancing a blog’s visibility and overall level of engagement. If you want to maximize your time and reap the rewards that a successful blog brings, pay attention to the details. SEO may not be an exciting topic, but it’s absolutely necessary.

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