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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 Click here for today's site

Beginner WordPress SEO: How to Optimize Your Blog Posts

Paul, of Zel Creative, does a good job of explaining the essence of SEO right here….

Getting high search engine rankings for your blog takes work. A lot of work. While we all know the benefits of SEO, sometimes there just isn’t enough time to focus on both SEO and developing a quality product or business.

What can you do? You could hire a SEO consulting firm like Outspoken Media, but if you lack a budget, this article is perfect for you.

Everyone knows that creating fresh, engaging content helps build a loyal following and attract links. However, if you’re looking to improve your SEO with no budget, you can tweak your existing articles to prime it for high search engine rankings.

Now I’m not saying that your website will shoot up into Google’s top 3. I’m also not going to tell you to stuff as many keywords into your post as possible. If I did, that would be cheesy and I would be lying.

Instead, I will say this: if you focus on these 7 key areas of on-page SEO, you can improve your search engine rankings. How do I know this? Because it worked for me.

Conduct Keyword Research

You could try and guess what what people type when they use a search engine, but with free Keyword Research tools available, it’s wasted effort.

What are some of the best, free keyword tools? You could use the free Google Keyword tool, or one that I like is Wordtracker. In addition, you can use this tool from Google to research trends in search phrases.

If you’re looking for a premium keyword research tool, look no further than, SEOmoz , or Raven Tools

Focus on Low-Competition Keyphrases

Don’t waste your time going after highly competitive keywords with on-site optimization because you won’t be able to nab them.

So, how do you know if a keyword or keyphrase is competitive?

Take one of the phrases you found while conducting keyword research, type it into Google search using quotations (ex. “how to install Thesis Theme Framework”), and then look at the number that appears below the search box.

search result exampleFigure 1: See the 12,900 results below the Search Box? That’s the number you’re looking for.

If the number is large (over 75,000), I’d avoid it because it’s highly competitive. If it’s small, I’d focus on it because it should be much easier to score a top ranking.

Note, just because a keyword or phrase isn’t competitive doesn’t mean it won’t send traffic. And if it doesn’t send much traffic, that doesn’t matter either because the traffic it does send is highly targeted. For example, I once optimized a post that landed the #1 position in Google and it helped me make a $1500 sale.

Choose One Keyword or Phrase, and then Write or Tweak Your Article

While you want a keyphrase with little competition, you’ll also want it to have some search traffic (greater than zero). Then, either write a post that targets that keyphrase or go back through some of your older articles and tweak them for a specific phrase.

I’m not saying that you should let that keyphrases dictate what you write about. Instead, find a phrase that relates to your topic, and craft a helpful article around it. Remember, quality content matters. The higher the quality, the better chance it will garner links and then rank in search engines.

For example, if you run a blog about Kangaroos, and one of your researched keyphrases is “what do kangaroos eat”, then you might want to write a blog post about that.

Use Your Keyphrase In Your Post Title and Title Tags

Yep, simple as that. Use the keyphrase in the title of your post and in your title tags.

Repeat the Keyphrase in Your Article.

You want to build a loyal following, so don’t go crazy with this. Instead, what I mean is, if you want to rank for your keyphrase, you must use it. Avoid creating nicknames or trying to be clever. In the end, clear and concise wins. As a rule of thumb, try to include your keyphrase early on in your article or in a H2 tag. While this may have little impact on your rankings, it will help show your readers that they’re reading the right piece of content.

Use the Keyphrase in your Meta Description tags

Using keywords in your meta description tags does not help you rank higher. However, when you include them, when people search on Google for a specific keyword, Google bolds the keyphrase in the search results. So, while it may not help you rank higher, it will encourage people to click on your search results.

Find Images Related to Your Keyphrase

Think about it. If you were looking for information on Kangaroos, when you visited a website, would it make sense to have a picture of a Kanagaroo on it? Absolutely.

So, when you publish your articles, ensure that you find related images and use your keyphrase in the alt description of your image. This is beneficial for two reasons: first, it helps search engines see that you’re trying to create a complete piece of content, and second, it’s great for accessibility.

Other SEO Factors

There are, of course, other factors that influence your search engine rankings that I don’t talk about here. However, if you want to focus on building your business and creating great content, these 7 areas can help kick-start your SEO without becoming a full-time job. If you have any other quick hints that you think people will find useful, feel free to leave a comment.

About the Author: Paul is a full time web designer and the guy behind Zel Creative, his web design company. You can’t follow him on Twitter because he doesn’t have a Twitter account! But you can send him love and check out his work through his site at He’s also a Featured Thesis Designer.

For Cool Site of the Day’s recommended SEO tools, click on the tab at the top of this page (‘SEO’).

Mike Corso

Greetings! I'm a digital marketing specialist and an original Web Viking. I've been running Cool Site of the Day since 1998 and continue to be amazed at what people publish. Have a cool site or app? Click on the 'submit your site' link at top.

This Post Has One Comment
  1. Wonderful blog you have here but I was curious if you knew of
    any community forums that cover the same topics talked about in this article?
    I’d really like to be a part of group where I can get responses from other experienced individuals that share the same interest. If you have any recommendations, please let me know. Appreciate it!

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