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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 Click here for today's site

What do I have to do to become a trained SEO professional?

Maria U asked:

I have been working as a content writer fro some time but am at a disadvantage when a client asks me if I am a SEO expert. I know it’s not that difficult to be one but I don’t know whether I have to take a course to qualify as one or just work with a SEO firm to pick up the tricks. Please help.

Create a video blog

This Post Has 4 Comments

    There are no globally recognised SEO certificates however having a certificate in internet marketing from will help show some credability.

    The test is split in to modules with tests at the end of each one. It covers SEO from every angle as SEO is not just about content and links it covers the entire structure and HTML of a website.

    There are so many things aspects to SEO and it's only when you use them all together that you create an effective result. You could also look to read a good SEO blog on a consistent basis and pick all the tips SEO's are currently using to optimise sites.

    It's one of them areas where your knowledge grows with experience.

    Good Luck

  2. Create a video blog…instantly.

    There are a few courses available to help you become more knowledgeable in the field of SEO, and they might help you gain credibility with certain audiences. Web CEO is actually not one I would recommend, as it's run by a commercial enterprise and isn't to my knowledge backed by a credible SEO expert. Here are three that are offered by marketing organizations or backed by leading experts:
    SEMPO Institute Advanced SEO Certification
    Bruce Clay's SEO Toolset
    DMA Search Engine Marketing Certification Program

    If you feel that you need extra training or are trying to land an SEO job without a lot of experience I think these courses could help you do it. As a graduate of SEMPO Institute's Advanced SEO program one of the people who hires SEOs for our agency, I would say that having any of these certificates would give you an advantage over someone with similar experience who wasn't trained.

    That said, as someone who has been a successful SEO for years prior to taking any certification course, I don't believe any course is necessary to become an SEO. There's plenty of information out there on blogs like SEOMoz and Search Insider, and at conferences like SMX and SES, and at this point in the game Google even has a resource to help white hat SEOs learn their trade. If you have read and understood the Google Webmaster Guidelines, and practiced them for a few months, you should be able to see some improvement in indexing and ranking digital content in order to drive traffic or revenue. And from my perspective, and the perspective of most SEOs and clients who hire us, that's the test of whether or not you're an SEO, not necessarily a training course.

    Good luck! Always keep learning the trade because it changes with the search engine algorithms.


  3. Website content

    I have noticed that some community colleges in California have started offering online Search Engine Optimization courses. MSJC in Southern California offered a low cost online class for under $100. The class may be through another online provider but was offered through the school.

    Just a suggestion, you might want to change your mind set. SEO is not easy. There is a ton of information out there. Sorting through the multiple offering and opinions is tough !

    GOOGLE LUCK ! Sorry, I meant good luck !

  4. Website content

    SEO is way complicated. You have to keep up with Google and as one of my students put it, it was like learning photo shop from scratch.

    You do not just pick up a book and read it and done. Even with a one on one class like: you will need follow up and refresher courses.

    Things just just change to much and Google does not send a memo every time they make an algorithm change.

    last year they did over 400 changes.

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