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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 Click here for today's site

What are the most important factors for SEO offsite optimisation?

Pushpa asked:

Hi All
I have asked a similar question for SEO onsite optimisation and would really like to know what offsite seo is all about – From what I gather its just link building but is it any sort.

Hope this makes sense

thanks in advance

Caffeinated Content

This Post Has 2 Comments
  1. Create a video blog…instantly.

    It’s mostly about link building but there are some factors to consider.
    When creating backlinks use a variety of link text and point to specific pages on your site that are relevant for that text, not just your homepage. For example if you sell cameras, you might use “Buy Canon Cameras” or “Reviews of Nikon Cameras” (you could get even more specific than this, but I think you get the point) – each one linking to the relevant page on your site, rather than using very generic links.
    Paid links are not usually a good idea, and it’s better to get links from high-quality sites relevant to your site, rather than spammy sites. There are various ways to go about getting backlinks, from links on your social media profiles, to link swaps with blogs, guest posting, article directories and more.

  2. Caffeinated Content

    Offsite optimisation is about link building also known as backlinks. Its a very important factor to rank your website. With so many websites on the net and only 10 slots on the first page of google and other major search engines your onsite optimisation alone will not get you to the first page.

    Your link building like mentioned above will need to be done for your home page and also deeper link – so for example if you sell products then you will want to backlink to the actual product page also – aka deep linking. This will help your product pages come up in the search engines and will also distribute your websites authority.

    You will want to create your backlinks as anchor text and use your keywords as the anchor text.

    its also about the quality of your backlinks and not just the quantity so your better off getting backlinks from websites which have a high page rank – its also a good idea to get backlinks from relevent sites.

    hope this helps

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