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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

 

 

Website Optimization

Website optimization (or Search Engine Optimization – SEO) can send shivers down the spine of any Internet marketer or webmaster but I can tell you, after years on the Web, there’s not much mystery to this ‘near’ science.  In fact, there are just 4 things that matter:

  1. Keyword Research
  2. On Page Factors / Site Structure (SEO Copywriting)
  3. Off Page Factors (Link Building)
  4. Tracking Your Efforts!

….and they’re all easily accomplished with…

The right SEO tools:

The Fat Free Guide to SEO Copywriting – to learn the essential basics and more of what you absolutely MUST do for each of your pages.

ScribeSEO – those of you using WordPress…this is a great plugin to make sure you don’t neglect the essence of SEO copywriting scribseo

Free SEO Videos – available to everyone.  20 in all.  Don’t miss.

Internet Business Promoter – I can’t say enough about what this tool does; in a nutshell, it looks at your website or page and the keyword for which you’re trying to rank then it analyzes your top 10 competitors (those ranking higher than you)  for that keyword and tells you exactly what you need to do (in terms of ‘on page’ factors) to rank higher.  When you first run this program, your jaw will drop to the floor.

SEOmoz lot of tools to help you understand SEO fully and do link building right.

SheerSEO this is my secret weapon.  Track all of your efforts WITH EASE.  The time I save with this website is RIDICULOUS, the insights gained, INSANE.  Read my review.

SEO Cockpit another GREAT tracking tool; doesn’t have everything SheerSEO has BUT it integrates your web stats.  Sweet.

LinkDiagnosis – an excellent free tool to see who is linking to you.  Lots of other cool features. Read our review of Link Diagnosis.

LinxBoss – Sometimes you just have to buy links, I haven’t found a nicer interface or, more importantly, a better price for quality inbound links (hello, better Google ranking!)

SubmitEaze – You can submit to directories (still worth doing) using SheerSEO but if you want to hit ALL the directories, SubmitEaze is the way to go.  Nice feature: Directory Detective–after you submit your site to a boatload of directories you can run a report and see how many submissions actually went through successfully.

Traffic Geyser – so much more than a tool to distribute your videos (which help with your keyword rankings), Traffic Geyser distributes your videos (transcriptions of your videos, podcasts of your videos, links to your videos) to approximately 60 video directories, article directories, podcast directories, and social bookmarking sites. Plus, you can setup multiple accounts at each site and multiply your efforts; with a little effort you can have thousands of links back to your content.  Don’t have videos?  No worries; Traffic Geyser has plenty of tools and instruction on creating videos FAST.   Watch their demo videos to learn more and sign up for their free trial.  Crazy great tool if done right.

Virtual Assistants – you must not spend YOUR time on link building (making link requests, submitting to directories); this is a job for an assistant or two.  I have found and hired several assistants overseas (my batting average is only .300 but the three that remain with me are stars….my life is much easier with their very affordable help.  Oh yeah, I found them through ReplaceMyself )

Now, you need to bookmark this page because I’m going to be recording short, excellent tutorials on the use of each.

To your success,

Mike

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