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FOR IMMEDIATE RELEASE

Contact:
Mike Corso, mike@coolsiteoftheday.com
Cool Site of the Day
914.238.6874
http://www.coolsiteoftheday.com/vpc.html

COOL SITE OF THE DAY RESPONDS TO LATEST SCHOOL SHOOTING

Classic Web Site Donates Portion of Proceeds from NextCard Affiliates Program to the Violence Policy Center

Chappaqua, NY (March 14, 2001) -  In the wake of last week's San Diego school shooting, Mike Corso, the owner of Cool Site of the Day, has decided to use his Site's popularity and reach to support the Violence Policy Center, a national non-profit organization working to fight firearms violence through research, education, and advocacy.

In an open letter to all Americans, Corso declared that he would donate a portion of his site's commissions from the NextCard Affiliates Program to the Violence Policy Center (for the full text, see http://www.coolsiteoftheday.com/vpc.html).  Alternatively, you can send a blank email message to this autoresponder to receive the full text via email:  stopgunviolence@freeautobot.com

According to Corso, "Rather than plod along with a sense of helplessness over the tragic event in San Diego, I've decided to use the Internet in a unique way to do some good."

Effective immediately, Cool Site of the Day will donate $10 to the Violence Policy Center for every person who applies for and is approved for a NextCard Visa credit card via http://www.coolsiteoftheday.com/nextcard.html

NextCard pays affiliate sites like Cool Site of the Day a commission for each new customer referral that is approved.  Applying for the card is free and fast, and approvals are made in under 30 seconds.  Corso emphasizes "Even though it will never cost you a penny, a generous donation will be made to a very deserving organization simply because you were approved for this card."  At the end of each month, Cool Site of the Day will post the total amount of money raised for the Violence Policy Center. 

NextCardís Affiliates program, one of the largest of its kind, includes a network in excess of 75,000 member sites.

Corso implores his visitors and newsletter readers to spread the word: "With a strong word-of-mouth, I know we can impact the lives of many children and young adults in a positive way."  In response to skeptics who claim that he is using the tragic events of last week to his own profitable end, Corso replies "My goal in all business is to attach a socially responsible message/action to our 'sales' effort whenever possible.  In this case, I was particularly moved to action.   I believe that doing something is better than doing nothing."

Any comments, questions, suggestions, ideas are welcomed by Mike Corso at either mike@coolsiteoftheday.com or by calling 914.238.6874.

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ABOUT THE VIOLENCE POLICY CENTER:

The Violence Policy Center is a national non-profit organization working to fight firearms violence through research, education, and
advocacy. As a gun control think tank, the VPC analyzes a wide range of current firearm issues and provides information to policymakers, journalists, public health professionals, grassroots activists, and members of the general public.
http://www.coolsiteoftheday.com/vpcpr.html

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ABOUT COOL SITE OF THE DAY:

Cool Site of the Day is a unique Internet guide that features great sites and the best deals on the Web.  Its daily 'Cool Site of the Day' award and the annual 'Cool Site of the Year' awards are the most coveted awards sought by web sites throughout the world.  Cool Site of the Day  also publishes effective online marketing tips and advice via its newsletters and web site. http://www.coolsiteoftheday.com/

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ABOUT NEXTCARD VISA:

NextCard, Inc. is considered the leading issuer of consumer credit on the Internet. Launched in 1997, the Company as the first to offer instant online credit card approval, a choice of customized credit card offers, and exceptional online customer service. NextCard is committed to providing the most robust consumer shopping experience on the Internet and has continued to innovate with its NextCard ConciergeSM  online shopping service, online bill payment services, and comprehensive rewards program.

NextCard is also one of the leading direct marketers on the Internet, operates a network of more than 75,000 online affiliates, and has exclusive card relationships with leading online brands, including Amazon.com and MyPoints.com.  The Company also owns minority stakes in Flooz.com, the premier online gift currency and Paytrust.com, the leader in online bill payment.

NextCard was named the #1 Internet credit card by Gomez.  NextCard ranks as the No. 1 credit card that Internet consumers would consider for use (according to ZDNet’s 1999 BrandIQ study), and was nominated for a 2000 Webby Award in the finance category.  NextBank N.A. is a wholly-owned subsidiary of NextCard, Inc. http://www.coolsiteoftheday.com/nextcard.html

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