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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 Click here for today's site

TextingI was in a heated discussion with my son while I was driving him to a soccer game one weekend morning. It was very similar to having a cell phone conversation while driving. I was totally absorbed as was he. My focus was not on the road…or the red light ahead. Sure enough, I was about to blow through a red light when I noticed an 18-wheeler crossing the intersection. It took extremely fast reflexes for me to steer away from the truck and avoid total disaster.

I tell this story because it’s a reminder that I (and probably every other driver) should not be speaking on their cell phones while driving. So, imagine my position regarding the UNBELIEVABLY STUDID practice of TEXTING while driving. Are you kidding me?!

Have you had similar experiences to mine? Texting while driving has become a huge problem in the United States. Texting drivers are 23 times more likely to be in an accident than non-texters and the distractions result in over 900,000 crashes per year, many of them are fatal.

To raise awareness and stop the INSANITY, AT&T promoted September 19th as No Text on Board Pledge Day. They encouraged their 240,000 employees and all subscribers to Take the Pledge and commit to never text and drive.

I am on a mission to get people to Take the Pledge and commit to zero texting throughout the year.

How is a pledge different than a fleeting thought? By saying it aloud and sharing your commitment with others, you are making a promise to yourself and pledging that no text message, email, website or video is worth the risk of endangering your life or the lives of others on the road. Promises made to oneself are powerful.

I heard of a man, Bobby Augusto, who lost his 20-year-old daughter, Kimberly, in a car accident that began with a text message.

In the words of a grieving father, here is what happened:

On May 30, 2011, I got a phone call around 1:00 a.m. from my ex-wife. She was crying. She said Kimi had been in a horrible car accident and the police couldn’t even tell her if she was alive.Earlier that night, Kimberly received a call from a friend who needed some support. He had applied to the Fire Academy and was upset he did not receive his acceptance letter. My daughter was a soft-hearted person and she knew he liked Slurpees. So, she hopped in the car, drove to the local Seven Eleven, picked up a Slurpee and took it to him. On the way home he texted her to thank her.

Kimi looked down at the text and she shouldn’t have. I don’t know if she was trying to reply or just had taken her eyes off the road… but it was long enough to get her in trouble. She ran off the right side of the highway, overcorrected, and spun across the road into the center divide. She thought she was off to the side of the road, but she wasn’t.

Kimi got on the phone, called her Mom and said, “Mom, I’ve been in a car accident. My God, this is totally my fault. I’m sorry. Oh look, somebody’s coming to help, I see headlights coming towards me.”

The last thing her mother heard on the phone was the crash.

Kimi and I had had a hundred conversations about not texting while driving… like so many people, she thought she was bulletproof and that it would never happen to her. She only took her eyes off the road for two seconds, and I’m sure she thought it was no problem… but it cost her her life.

I have talked to many groups of kids since my daughter died and I say, “How many of you are 19? How would you feel if you were told you only had 366 more days to live?… What if I told you that you could live longer simply by taking your phone, turning it off and putting it in the back seat? Or downloading an app that lets other people know that you are driving? If I told you that you would live longer than 366 days by just doing that, would you?” All the hands go up.don't text and drive

My daughter died because of one mistake. Even is she did the right thing 999 times out of 1,000, it took just that one time for her to lose her life. Just one!

And you know what? It was just a text message… and it could have waited.

Make a promise to yourself that you will not text and drive. Take the Pledge.


Think texting and driving doesn’t affect you? Grab your smart phone and check out this simulator that safely lets you attempt to drive while receiving/sending text messages.

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