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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

Surprise Is Your Best Friend in Content Marketing: Here’s How to Use It

Surprise Is Your Best Friend in Content Marketing: Here's How to Use ItMost content marketers understand the importance of trying to evoke specific emotions or sentiments from their readers; eliciting reactions is the best way to keep your target demographics coming back for more, and if those reactions are strong enough, you’ll have a built-in feedback loop to let you know how you’re doing along the way. Many content marketers end up focusing on the practicality of their content, trying to be as useful or amusing as possible to their readers, while also focusing on overall likeability—but the real secret to a successful content campaign is surprise.

Why Surprise Is Effective

Surprise comes in a number of forms, but it always has some core underlying qualities that make it effective. For example, you could create something unusual, such as creating art out of pieces of junk metal, or simply report the latest statistics on an uncommonly discussed topic, like food waste in the United States.

In almost any context, surprise is effective for a variety of reasons:

  • Originality. First, surprise is going to make your content more original (by definition). Surprising your readers means you’ll need to show them something they haven’t seen before, which means you’re going to stand out from the competition—and possibly from your past work. Without originality, content doesn’t have a chance to be seen or read, so including some kind of surprise instantly gives you a leg up.
  • Memorability. Scientific studies show that surprise is linked to higher memory. From an evolutionary perspective, this makes sense; if you’ve done something thousands of times, and this time is no different, there’s no point in trying to remember what happened. If you encounter something entirely new, like a new species of animal or a new food, you’ll want to remember your experience with it so you can respond to it better in the future. In the content marketing realm, this means any content you produce that elicits surprise from your readers is instantly going to be more memorable, enhancing your long-term brand visibility.
  • Shareability. Surprise also makes your content more shareable and interactive. When people are surprised, they’re more likely to react to what they’ve seen, meaning you’ll have an easier time collecting comments and conversations in response to your work. You’ll also find that your surprised readers will be more likely to share your work with other people, as surprises tend to be contagious; this widens your content’s reach immediately.

How to Include More Surprises in Your Campaign

If surprises were easy to come up with, they probably wouldn’t be surprises; the moment your campaign becomes predictable, you’ll lose any advantage you had here. So how can you include more surprises in your content campaign?

  • Deviate from brand norms. Ordinarily, brand consistency is one of the most important qualities for you to control and exhibit. You’ll make great efforts to ensure that your brand follows the same set of norms, values, tone, and even types of content produced to give your audience a consistent experience. However, once that foundation is established, you can fight against it by pursuing something you wouldn’t ordinarily pursue, covering a topic or using a tone that’s uncharacteristic of your brand. This elicits surprise, as most readers won’t see it coming. Just don’t use this technique too often, or your brand voice may become destabilized.
  • Find and reveal surprising data. You can also focus your research on mining data points that your users may find surprising. For example, you could conduct a massive survey of influencers in your industry, and publish a new report that emphasizes the findings that would be most surprising to your readers, such as a percentage of influencers hating a new technology or a display of lower-than-anticipated adoption rates for a new strategy.
  • Cover unexplored subjects. Unexplored topics are hard to find and conjure, but if you can find one, you’ll net an instant surprise with your readers. Look closely at your competition to see what topics they’ve covered in the past and what they’re currently missing.
  • Experiment. Finally, forgo your preconceived notions and spend more time experimenting. Try a new style of content you haven’t touched before, or dabble in a medium that has eluded you in the past. Sometimes, merely trying a new form of expression, such as a podcast or a video, is enough to surprise your readers. Though you should still focus on quality, you need to remember that your content doesn’t have to be perfect; don’t be afraid to try something new.

With these tips, used in balance with one another, you can semi-consistently surprise your readers and reap the benefits of the strategy. Look for audience reactions, comments, traffic metrics, and of course, subjective feedback to illustrate how you’re progressing.

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