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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

Is Social Media Optimization Replacing SEO? How To Do It Right

Is Social Media Optimization Replacing SEO? How To Do It RightThanks to Google’s elimination of exact phrase matching and implementation of search personalization, SEO rules have changed. Websites can no longer compete against each other for first page rankings because results are no longer standardized.

However, don’t toss out SEO just yet. Keyword optimization is still important, but Google relies on latent semantic indexing (LSI) more than individual keywords to determine the value of a page.

LSI in a nutshell

Rather than looking only for keywords and phrases, Google’s algorithm identifies whether the content is relevant to a user’s search by looking for phrases related to their search terms. When it comes to being found in the search engines, context, not content, is king.

Although important, SEO is no longer a guaranteed strategy to bring you relevant leads. However, social media optimization is. By understanding it, you can leverage it.

Social media optimization doesn’t increase SERP ranking

SMO is not a technique to boost your website’s ranking in the SERPs. In fact, it’s completely unrelated. Social media optimization is a method of efficiently engaging your target market through social platforms.

The goal of SMO is to make your content easily shareable across social media platforms. It’s important because many websites get more traffic from social media than they do from Google. For example, this chart shows how Comedy Central, Forever 21, Etsy, and other websites receive more traffic from social networks than from Google.

Social media optimization is designed to drive qualified traffic

The user experience of a website determines its value, not its technical structure alone. SMO is a long-term strategy that develops trust and authority through an active social presence. The more value people derive from your content, the more they’ll engage with you and share your content with friends.

As of February 2017, nearly 50% of webpages were viewed from a mobile device. Remember that the goal of SMO is to make your content shareable, so pay close attention to how your content appears to mobile users. Here are a couple of tips:

  • Make sure your website is mobile-friendly. Just because your WordPress theme says it’s “mobile ready” doesn’t mean it looks good on a mobile device. It takes skill to build good mobile layouts. Look for yourself to make sure your site looks professional on a mobile screen. Make sure your pages have appropriate share buttons so mobile visitors can share your page without having to dig through their Facebook newsfeed to rediscover your post.
  • Create a Google My Business listing. Instead of typing out your phone number and hours on social media each time you’re hosting an event or a large sale, link to your Google My Business listing instead. Once on your listing, mobile users can click on your phone number to call, or click on “directions” to get driving directions.

    It’s not a stretch to say having a Google My Business listing contributes to safer driving. Although nobody should be looking up directions while driving, providing directions with a single click does reduce the amount of driver distraction.

    A December 2014 report from the National Highway Traffic Safety Administration (NHTSA) indicated that “in 2013, 21,132 passenger vehicle occupants were killed and 2,046,000 were injured in traffic collisions on U.S. roadways.” Many of these incidents were due to distracted driving.

Don’t get swindled by impossible ranking promises

Anyone who promises you a first page ranking on Google using any method is suspicious. Due to search personalization for every user, that promise is impossible to fulfill. The results one person sees on the first page will not be exactly what others see, even for the same search phrase.

It’s easy to manipulate results to make it look like this promise has been fulfilled.

When you’re trying to generate traffic, you want to put your site in front of people who haven’t been to your website. That’s what a solid, long-term SMO plan is for.

Google doesn’t use social signals to rank your website

A few years ago, rumor had it that Google was using social signals to rank webpages. The idea was the more your links were shared, the higher they ranked in the SERPs. Some SEO companies added this to their list of services, and people paid thousands of dollars to have their website URLs tweeted and posted across Facebook.

In 2014, Matt Cutts published a video dispelling this myth. According to Cutts, Google doesn’t use social signals because they’re often blocked from crawling social sites. Also, social media content is subject to constant change, which cripples their ability to rank objectively.

Although social signals aren’t used directly to rank your website, Cutts emphasizes the importance of using SMO to be ranked as an authority in your industry. Being seen as an authority is the secret to getting more traffic from social media than search engines.

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