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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 Click here for today's site

What is the difference between seo and search engine marketing?

Eric Bernard asked:

Search Engines such as Google, Yahoo, MSN, AOL and Ask are the tools

people use to find the products and services they want from the Internet.

Search Engines can present a huge numbers of results as the number of

web pages in the Internet is in the billions. If you can get your site to the

top of a search engine result, make it “search engine friendly” or get high

ranking on Google, your page views would increase dramatically and

therefore your number of customers will increase substantially as your

site becomes easier to find.

Track your SEO with ease

Mike Corso

Greetings! I'm a digital marketing specialist and an original Web Viking. I've been running Cool Site of the Day since 1998 and continue to be amazed at what people publish. Have a cool site or app? Click on the 'submit your site' link at top.

This Post Has 7 Comments
  1. Cool Site of the Day

    Lol..actually they are both targeted to get sales. The whole point is that SEO optimized sites need to be publicized and no matter ho much SEO you do on customizing the site if it does not reach to the targeted niche market it is a lost cause. I saw PhoenixUP: , pick up from the virtual dirt sites that were perfectly optimized for SEO and brought down by lack of wisdom in publicizing. The professionals know that it is important to make the sites grow by personal approach .

  2. Cool Site of the Day

    SEO – search engine optimisation
    SEM – search engine marketing.

    So the difference is the difference between optimisation of a website and marketing. This is something that should be intuitively clear.

    Optimisation means include meta data in the HTML of your web page, making sure your site is indexed with the major crawlers (search engines), making sure you have a robots file that lists all relevent pages on your site that you want indexed etc. Basically site stuff.

    Marketing (SEM) is where you actually spend a bit of money. And you research keywords and advertisting campaigns and spend money on getting ads / links / traffic to your site. This also involves perhaps having special landing pages etc

    Needless to say the two are linked and often your marketing strategy will require some changes to your actual site so the flow is consistent from your paid advertising that someone clicks on to the site you have
    (i.e. the thing a user clicks on is what they expect when they get to your site)

  3. Track your SEO with ease

    Search Engine Optimization (SEO) is a subset of Search Engine Marketing (SEM). Search Engine Marketing includes Pay Per Click, SEO, Local Listing Optimization, Linking, etc.

    Basically, any type of marketing that can be done on search engines is Search Engine Marketing. SEO is just one of those segments.

  4. Cool Site of the Day

    SEO stands for search engine optimization. it deals in marketing and increasing your page popularity by any method. the only motive behind is to increase you page rank
    SEM stands for search engine marketing. it is related to internet marketing in a more precise way.
    there are different SEM and SEO company that deals in increasing your product, but you have to pay for it. this payment is made for there strategic Internet marketing.
    some times you are asked to pay according to the click you get. Hope you have got the answer

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