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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 Click here for today's site

re: phone call tomorrow

What did you think of that headline? Consider it a gift from me and Markus Allen (of Stump Markus fame).

Let me explain: For several years, Markus Allen has been testing EVERYTHING when it comes to marketing. Subject lines are just one of the things that Markus is obsessed with. He tells me ‘re: phone call tomorrow’ is a clear winner when he wants to get his e-mails opened.

Here’s a funny story: one of Markus’ other ‘Subject’ line winners is ‘Holy crap…’ Markus told me about ‘Holy crap…’ during our phone call last Thursday. Now, as many of you are aware, I thought Markus said ‘Totally crap…’ instead of ‘Holy crap…’ so I used ‘Totally crap…’ in the ‘Subject’ when I alerted you that last week’s post was ready on

Guess what? ‘Totally crap…’ is a great ‘Subject’ line also! Checking my stats, I see that the ‘open rate’ for ‘Totally crap…’ was 80% higher than my average ‘open rate’ while the number of clicks skyrocketed by over 400%! (note: another factor for the increased clicks was that you HAD to go to for the message. In prior messages, I included most of the blog post inside the e-mail message. Also, many of you thought I was referring to your web sites–that they were ‘totally crap’ so you were further compelled to visit. Sorry for that confusion but a good lesson was learned all around).

However you slice it, ‘Totally crap…’ is an attention getter and worth testing (sparingly, of course).

For a boatload of similarly crafty marketing tips, I highly recommend that you tune in to Markus’ live podcast, Stump Markus, this Thursday at 12:00PM EST (details can be found here).

They say there’s ‘no free lunch’? Listening to Markus Allen deliver a free brain dump for 120 minutes is about as good a deal as you’re gonna find anywhere.

BTW, here’s a sampling of what Markus and I covered over 58-minutes during last week’s podcast (archived on this and Markus’ site):

  • How to make money recording yourself talking…
  • List of affiliate networks that pay on time…
  • The benefits of giving away free information to gain loyal readership…
  • List of the top social networks…
  • How to submit your content to over 40 social networks in just a click…
  • The best affiliate programs (that pay on time)…
  • Strategies to get your email opened…
  • The most important sentence of your email broadcast…
  • Advantages of pitch-free emails…
  • Is your website URL blacklisted?
  • Using heatmap studies for higher response…
  • The dangers of emails longer than 65 characters wide…
  • Why programmers are terrible marketers…
  • How to attract over 1,000 precisely targeted leads to your site in about 50 days…
  • The most profitable pay per lead program I’ve ever tested (revealed)…

Finally, I have a new poll on the site (right panel) that requires 10 seconds of your time (BTW, thanks to all who answered last week’s poll about font sizes; I went with the smaller font as you requested)

Until next time,

Mike Corso
Cool Site of the Day

P.S. Be sure to regularly check my ‘Resources’ and ‘Affiliate Opportunities’ section in the right panel. I usually update it every week with very useful information.

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