skip to Main Content

“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

Hate Long, Rambling Powerpoint Presentations? Try Pecha-Kucha

Hate Long, Rambling Speeches? Try Pecha-Kucha

    A pecha-kucha event in Tokyo

    Courtesy Mark Dytham and Astrid KleinAt a pecha-kucha, an event conceived by Tokyo architects Mark Dytham and Astrid Klein, presenters have 6 minutes and 40 seconds — or 20 slides, 20 seconds per slide — each to show off a talent, unveil an invention or just share an idea. The idea is to put limits on speeches and force the viewer to focus and think.

    It’s the bane of students, business people and even the military: If you’ve ever yawned through a slideshow, you’re probably familiar with that dreaded malady of modern times, known as “Death by PowerPoint.”

    Now, for the long-suffering audience, there’s some good news. Tokyo architects Mark Dytham and Astrid Klein hit on the antidote to presentation overload — a style they dubbed pecha-kucha, Japanese for “chitchat” — and their elegant solution is taking the world by storm.

    Dytham and Klein are easygoing by nature, but if there’s one thing they can’t stand it’s slideshows full of hot air. So when the pair staged a forum featuring the work of their architect friends, they laid down one rule as simple as it was extreme.

    “The problem with architects is they talk too much. So how could we find a way to stop them? You get passionate about whatever you’re talking about and you go on forever and ever — so we came up with 20 slides, 20 seconds a slide,” he says. He says 10 slides, 10 seconds per slide was too short and 30 slides, 30 seconds per slide was too long.

    “We were trying to find a catchy 5 minutes or so for the architect to present,” he says.

    With speakers allotted a draconian 6 minutes and 40 seconds each, Dytham and Klein were able to pack 20 speeches — or rather, speechlets — into a single evening. Klein named these curious events after a quaint old Japanese onomatopoeia.

    “We were looking for a name, and somebody says, ‘It’s just chitchat, it’s pecha-kucha, pecha-kucha, pecha-kucha — people talking too much. So that’s where we came up with pecha-kucha,” she says.

    Pecha-Kucha Goes Viral

    At first, pecha-kucha (pronounced: peh-CHAKH-cha) was purely local. But then, something strange happened. Without any prompting or publicity, and to the astonishment of its founders, the format went viral.

    In just the past three years, the speech events have taken root in hundreds of cities in the U.S. and worldwide, from Amersfoort, Netherlands, to Saragossa, Spain. New cities are added, on average, every 72 hours. Nearly a quarter of a million people every year gather in warehouses, old prisons and forest clearings for pecha-kucha nights — a spectacle that seems to belie the pretenses of the online age.

    People really like to get together physically. We forget that on Facebook. They say they’re ‘social networks,’ but they’re not really; they’re anti-social networks. People in a city want to get together and have a chat and a beer. And this was a way to pull people together.

    – Mark Dytham, a Tokyo architect

    “People really like to get together physically,” Dytham says. “We forget that on Facebook. They say they’re ‘social networks,’ but they’re not really; they’re anti-social networks. People in a city want to get together and have a chat and a beer. And this was a way to pull people together.”

    Since it began, in 2003, pecha-kucha has spawned imitators, like Ignite, and corporate consultants have appropriated the speed technique. Unwittingly, Klein and Dytham seemed to have stumbled across an apparently universal longing of audience members listening to those who pontificate: just get to the point.

    It all began in a grungy basement club in downtown Tokyo, called Super-Deluxe. Pecha-kucha nights nowadays give the floor to just about anyone who’s been struck by the muse. It’s amateur hour meets college lecture meets vaudeville and performance art.

    On any particular evening, the audience will have heard from a Finnish scholar wryly explaining the science of “partying,” an aid worker trying to sell her book about human-rights abuses in the Congo, and a man doing card tricks on his iPad.

    “It’s just supposed to be a small glimpse,” says Will French, an Australian artist who unveiled his invention at a pecha-kucha — a motorcycle-powered sewing machine. “And if it whets their appetite, then they can find out more. It’s more like a performance itself rather than a lecture or a forum.”

    The Power Of Catching Only A Glimpse

    But here’s the irony of pecha-kucha: As TV news shifts ever closer to entertainment, and images flash by in a second or two, pecha-kucha’s 20-second slides actually force the viewer to focus and think, Dytham says.

    “We did the whole fundraising activity for Haiti; some of the images were quite moving — images of the first two to three days in Haiti,” he says. “And when you have to look at those for 20 seconds — and you’ve got time to think about the images — that’s very different from when you see images on TV, which are there for three seconds. … You kind of miss the point.”

    Dytham and Klein knew they were on to something, when a request to start pecha-kucha nights came from Silicon Valley. The writer was a Microsoft employee and, a member of the team responsible for PowerPoint.

    Mike Corso

    Greetings! I'm a digital marketing specialist and an original Web Viking. I've been running Cool Site of the Day since 1998 and continue to be amazed at what people publish. Have a cool site or app? Click on the 'submit your site' link at top.

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Back To Top