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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 Click here for today's site

Pay Per Click Advertising (PPC) Tools

For the 6% of you on my mailing list who are as obsessed with PPC as I am, I open up my war chest to you:

For all my PPC campaigns (either for affiliate marketing or Cool Site of the Day) I utilize several advanced keyword research, landing page optimization and PPC campaign creation tools.  The ESSENTIAL ones are…..

  • SpeedPPC (hands down, the most useful, time saving, campaign cruncher on the planet. Great product from my friends downunder!)
  • LPGen (this incredible landing page optimizer is truly a secret weapon…sometimes I think I should keep this one under wraps.  Oh well, you win.)
  • Keywordtopia (a perfectly great web app for keyword research. Always start with Google’s free Keyword Tool then hit Keywordtopia, for sure.)
  • Wordze (another excellent tool for keyword research. Use it FREE on Friday nights)
  • Keycompete (OK, this one is truly nasty; if you simply have no idea what keywords to bid on, ‘steal’ them from your competitors)

Further, I use the following keyword tracking tools (What!? You’re not tracking your keywords? Don’t tell anyone.):

  • StatsJunky (my current favorite. AWESOME!  Read my complete review here.)
  • Tracking202 (simple to setup and the price is right–free version–but StatsJunky is a bit more user friendly)
  • Xtreme Conversions (good support, low price point but, honestly, I just don’t have the time to fully explore at the present time)

Now, go build, optimize, and make money!


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