How to Boost Your Website Traffic With a Giveaway

Palm beerThis is part 2 of a tutorial on how to create quick and easy giveaways to drive traffic to your website/blog and facebook page.

In this case, I’m teaching by having you participate in the giveaway below. Essentially, I’m awarding points to anyone who:

1. ‘Likes’ this post

2. ‘becomes a fan/Likes’ Palm Beer (a client).

You don’t have to do either of the above but if you do and you are one of the top 3 point earners by the end of the week, I’ll be sending you a $50 debit card PLUS to make this even more worthwhile for everyone, I’m going to record a video showing the exact steps necessary to make this work optimally ON YOUR SITE but I need more of you to go through the steps so that i have enough data to present a solid case study (so far, only 500 referrers have been generated and I’d really like to see 2,000 before I produce the video).


Meet the Author

Mike Corso

Greetings! I'm an SEO Specialist at Gartner in Stamford CT and an original Web Viking. I've been running Cool Site of the Day since 1998 and continue to be amazed at what people publish. Have a cool site or app? Click on the 'submit your site' link at top.

37 comments… add one
  • Christian Giliberto Jul 18, 2011, 1:11 pm

    I have never been a member of the Beer Loving Party.

  • 007 Jul 18, 2011, 4:24 pm

    wow this really works, i can’t beleive it…

  • Frank Jul 18, 2011, 7:04 pm

    Its just another way of filling the internet with more crap – It doesn’t work and it doesn’t bring in more links

  • BVB Jul 18, 2011, 7:05 pm

    yes I have. it was successful

  • Mjlinkoping Jul 18, 2011, 7:11 pm

    Yes, it works just check this out

  • Shortygoldstein Jul 18, 2011, 7:20 pm

    i wanna win
    shortygoldstein @n yahoo . com

  • Shortygoldstein Jul 18, 2011, 7:20 pm

    i wanna win
    shortygoldstein @n yahoo . com

  • Shortygoldstein Jul 18, 2011, 7:20 pm

    i wanna win
    shortygoldstein @n yahoo . com

  • Lorelie Carvey Jul 18, 2011, 7:38 pm

     I run cake decorating contests and give prizes to the winners. I would say it is semi successful. I say that because I would like to see a LOT more entries. They trickle in and every ten entries I pick a winner. 

  • Jo-Ann McLellan Jul 18, 2011, 7:44 pm

    Trying our first give away by sending out a postcard mail out in 2 weeks. Will let you know how it works.

    • Mike Corso Jul 18, 2011, 9:07 pm

      Tip: include a QRcode on your next postcard 😉


  • David T Roberts Jul 18, 2011, 7:44 pm

    Great idea Mike however only one slight problem they don’t sell the Palm beer to the best of my knowledge in the UK

    • Mike Corso Jul 18, 2011, 9:06 pm

      That IS a problem 😉 Ah!….but you have St Peter’s Ale! LOVE that brew.


  • Kimpossible Jul 18, 2011, 8:09 pm

    I have not run a giveaway/contest on my site and now I am thinking what a great idea!

  • Meenand Jul 18, 2011, 8:44 pm

    No, I’m in this for the money.

  • Justforjack Jul 18, 2011, 10:12 pm

    I’ve found there are pros and cons to give aways.  They will bring in traffic (especially the last 24 hours before give away expires — and only if you list them in the right places), but I find they don’t really reflect a true following.  They also can mess with my Alexa rating as the traffic drops considerably after the give away ends.   In the end Good Posts bring in the best fans.  Rewarding fans with quick surprise give aways on the facebook page is a nice touch.

  • Manfred Heinrich Jul 18, 2011, 10:47 pm

    How can one do something like this in different countries? or has somebody an idea how to run give-aways worldwide, that are attractive, yet also affordable.

  • David T Roberts Jul 18, 2011, 10:56 pm

    Looking forward to this promotion and hope it’s succesful

  • David T Roberts Jul 18, 2011, 10:56 pm

    Looking forward to this promotion and hope it’s succesful

  • Zahid Bin Habib Jul 18, 2011, 11:53 pm

    No I never run a contest.

  • Chrispim Jul 19, 2011, 12:35 am

    No-haven’t used giveaways

  • Jul 19, 2011, 2:03 am

    Do I have to go look for Palm Beer to “like” it?

    • Mike Corso Jul 20, 2011, 10:58 pm

      It’s the 2nd step of the giveaway–just hit the Like button.


  • AdamrotHschild Jul 19, 2011, 2:31 am

    Did someone say free beer?

  • Food Lover Jul 19, 2011, 3:11 am

    No I haven’t and I’m curious if it works. So I’m gonna give it a try.

  • Sandy Jul 19, 2011, 3:41 am

    my site gives away free land so I don’t know what else to offer visitors or how to beat this giveaway. Sometimes I do cross promote with my other sites ( and to capitalize on the inherent promotional value of the first site.

    • Mike Corso Jul 20, 2011, 10:57 pm

      Another free land giveaway!?  Kidding–that sounds hilarious.


  • knev knev Jul 19, 2011, 5:44 am

    How does this work? Please share the video

    • Mike Corso Jul 20, 2011, 10:57 pm

      Video is coming–as soon as the giveaway ends (Friday); so, expect a video by Monday/Tuesday.


  • Earn N Trust Jul 19, 2011, 7:37 am is on Earning…so far it is producing results byt hope is greater!

  • Melanie Jul 19, 2011, 8:01 am

    We use videos to promote our giveaways at

  • jadetech Jul 19, 2011, 12:06 pm

    I have ran giveways for gift certificates to boost customer loyalty and to gain some new contacts for future sale promotions.

  • David Jul 20, 2011, 3:21 am

    Have not but will in the future.

  • Richard Jul 20, 2011, 3:34 pm

    We’re  planning the great-granddaddy of giveaways. See  We‘re in discussion with a nationwide bank to work out redemption details. Stay tuned!

  • gens rang Jul 21, 2011, 1:41 pm

    whether it be forever? or just temporary?

  • Pkaliher Jul 21, 2011, 8:02 pm

    Hi Mike,

    Thanks for the posts on getting traffic by giving away something.

    I give away a free 42 page report “How To Discover, Start, And Succeed In Your PERFECT Home Based Business” at: and through and a few other sites.  It works.  Over 2,800 copies have been downloaded.

    Paul Kaliher
    The PERFECT Home Based Business Guy

Leave a Comment