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Website Optimization & Digital Marketing
The Cool Site Blog
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The Structure Of Your WordPress Theme Matters More Than The Visual Design
Picking out a new WordPress theme for your website is fun, but also tedious. How many designs can you possibly demo before buying one? There
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What SEO Agencies Can Do to Work More Efficiently
Search engine optimization (SEO) agencies usually have their hands full. They’re trying to constantly meet the needs of their current client base while reaching out
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How to Encourage Purchasing Decisions with Your Website
Purchasing decisions rest on a variety of factors, including the effectiveness of your website. Your site can exert a huge influence if you know how
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Are You Building Trust With Your Content?
It doesn’t matter if you’re a brain surgeon getting ready to cut open a patient, or a garbage man picking up trash, trust is the
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7 Creative Ways to Experiment With New Types of Content
It’s no longer enough to follow a conventional path in content marketing. There are too many competitors striving for visibility in an already-crowded field, and
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Present Your Content In Multiple Ways To Engage Visitors (Without Creating Duplicate Content)
When you want visitors to explore the content on your website, you’ve got to organize that content so it appeals to different mindsets. This often