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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

Making Sense Of Fred: Google’s Algorithm Update And Your Website

Making Sense Of Fred: Google’s Algorithm Update And Your WebsiteGoogle is great at keeping us on our toes as site designers. With regularly released major algorithm updates, we’re forced to keep tweaking our sites and learning new rules to ensure we’re not hit by penalties. That’s why Fred, the most recent Google algorithm update, still has designers reeling several months later.

What’s the right way to respond in light of Fred – or any update? The most basic rule, as SEO columnist and influencer Ryan Shelley explains, is not to panic. Sites with good SEO practices are unlikely to take a serious hit from an algorithm update and may even experience an uptick in their standings.

So take a deep breath, check your site stats, and stay focused. Here’s what you need to know about Fred.

Ongoing Edits

Though Google’s Fred update dropped in March 2017, we all know that the initial phase of any tech update, from a new Apple iOS to a new device, is always a little glitchy. With that in mind, don’t get too flustered if your rankings bounce around during the early days of a new algorithm, as it’s likely that Google is still working out the kinks.

Additionally, there tends to be a lot of misinformation online about new updates that can send you on a wild goose chase in terms of making updates to your site. When Google first announced Fred, they offered no specs, but online commentators went wild, guessing at what the update would require. Those who followed them down that trail likely did more harm than good to their sites.

High-Speed Advantages

Speed has always been a selling point for Google; in its early days, we all marveled over how many results it could generate in a fraction of a second. Today, that may not be as impressive, but the emphasis on speed still applies. As Aaron Rains explains, AMP pages make up about 17% of top results. Therefore, adding this feature to your site can give you a real edge in the rankings. Though Google has previously suggested that AMP status doesn’t actually give sites an edge, this doesn’t seem to be the whole truth.

In a similar vein, make sure you’re checking your site load speed and making necessary updates to keep things speeding along. Bounce rates increase for pages that take more than 3 seconds to load and this can really harm your site’s status.

Focus On Quality

Another reason Fred has shaken things up among designers is that it’s part of a new generation of algorithms that are able to effectively gauge site quality. The hardest hit sites under Fred are those that are revenue-driven.

That means ad-heavy, low content pages are more likely to get downgraded over those that provide useful information to readers. It makes sense, but this shift is certainly hard on sites that have been trying to turn content into dollars.

Not only does quality matter under the Fred update, but concision has gained further importance. That means if your site could answer a question in two paragraphs but chooses to write 15, you’ll find yourself further down the results list. Content should be unique, efficient, and engaging, not stuffed with keywords or exclusively commercial in nature.

Ultimately, like most things about Google’s updates, Fred is focused on user experience. Positive UX has dominated Google’s search orientation since the 2012 update that punished sites for excessive “above fold” ad placement, and has continued with the interstitial penalty, mobile readiness, and other ranking modifications.

The simple fact is that great UX should already be your priority. Google is just making sure you stay committed to your audience.

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