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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

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mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
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1-914-907-9733 Click here for today's site

Court Approves Lawsuit Against Toyota Over Cyberstalking Ad Stunt

A woman who was targeted by Toyota in a creepy, stalker-themed online advertising stunt will be allowed to sue the company, despite the carmaker’s argument that she unknowingly agreed to the whole thing.

Amanda Duick sued Toyota in 2009 over its intrusive “Your Other You” campaign, after she began receiving frightening e-mails over a number of days from a strange man. The man, who had her home address, told her he was on the lam from the law and needed to crash at her place for a bit to hide out with his pit bull, Trigger.

According to a court document (.pdf), “Sebastian Bowler,” who appeared to be a 25-year-old Englishman and soccer fanatic with a drinking problem (based on the MySpace page he sent Duick), told the plaintiff that he was on a cross-country road trip and would be at her house in a few days. After Bowler wrote that he’d run into some trouble at a motel, Duick received an e-mail from someone purporting to be manager of the motel, who included a bill to Duick saying she was responsible for a TV Bowler had smashed.

Duick freaked out over the e-mails before she received a message directing her to a video explaining she’d been punked by Toyota. The video explained that Bowler was a fictional character, and the whole thing had been an elaborate prank — part of an ad campaign for Toyota’s Matrix car.

Unknown to Duick, someone had signed her up for the campaign at, a web site set up for the prank. The campaign was aimed at 20-something males because the company’s advertising firm, Saatchi & Saatchi LA, determined that the demographic loves to punk their friends.

Ads in print, online and on billboards drove traffic to the YourOtherYou web site where people could enter the name and details of someone they wanted to punk with the campaign. The person could choose one of five fictional characters – among them a heavy metal fanatic and a soccer hooligan — who would barrage the designated friend with text messages, phone calls, e-mails and videos for five days.

The aim was to freak out the friend by making him or her think the stranger possessed personal information about the target — phone number, home address — and was on his way to visit.

Saatchi & Saatchi made sure the deception was complete by going so far as to create online personas for the fictional characters, including a band web page for the heavy metal fanatic. The agency even recorded an album for the fictional character’s fictional band.

“Even when you get several stages in, it’s still looking pretty real,” Saatchi creative director Alex Flint said about the campaign in 2008. “I think even the most cynical, anti-advertising guy will appreciate the depth and length to which we’ve gone.”

Duick, however, didn’t appreciate it. She sued Toyota and Saatchi & Saatchi and fifty individuals associated with the campaign for intentional infliction of emotional distress; unfair, unlawful, and deceptive trade practices; and negligent misrepresentation, among other things. She’s seeking $10 million in compensatory damages.

Toyota moved to dismiss the suit, insisting that an online terms-of-service agreement that Duick had clicked on authorized the company to send her the e-mails, and also included a provision that any disputes over the campaign would have to be handled through arbitration. Therefore the case, Toyota maintained, did not belong in court.

But a California Appellate judge ruled last month that Toyota had enticed Duick to click on the agreement under false pretenses, thus invalidating the arbitration provision. According to the suit, after Duick’s friend signed her up to participate in the campaign without her knowledge, she received an e-mail with a link to a web site where she was invited to have a personality evaluation. Duick clicked on the agreement, which made only cagey references to an “interactive experience” and a “digital experience,” thinking she had signed up for a personality test. Later, she began receiving the disturbing e-mails from the strange soccer hooligan, “Bowler.”

The court ruled that the ToS was void due to “fraud in the inception,” stating that the defendants “misrepresented and concealed (whether intentionally or not) the true nature of the conduct to which Duick was to be subjected.”  via

It’s amazing that this was approved by a company like Toyota…or ANY company for that matter. Crazy, stupid shit.


Mike Corso

Greetings! I'm a digital marketing specialist and an original Web Viking. I've been running Cool Site of the Day since 1998 and continue to be amazed at what people publish. Have a cool site or app? Click on the 'submit your site' link at top.

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