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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

Job Security Is A Myth: Be Your Own Boss And Live A Fulfilling Life

Job Security Is A Myth: Be Your Own Boss And Live A Fulfilling LifeJob security is somewhat of a myth; no job is truly secure. The concept of job security sounds wonderful but is heavily misleading.

Although definitions vary, Collins Dictionary defines job security as “assurance that you will be able to work in your job as long as you please and will not become unemployed.”

Under this definition, at-will employment where an employer can terminate you for no reason doesn’t count as job security. Laws exist to prevent unlawful termination, but such laws become irrelevant when your boss can fire you without reason.

Technically speaking, there’s no such thing as job security because nothing is guaranteed – not even self-employment. However, the freedom of self-employment creates the space for you to be more fulfilled in your life.

If fulfillment is what you’re looking for, here are 4 ways self-employment can help:

1. You get to be the expert in your industry

Working for someone else means doing your work according to someone else’s terms and conditions. You might be an expert in your industry, but that doesn’t guarantee anyone wants your input.

When you have a job, you get paid to do grunt work for someone else’s business; work that often defies best practices, common sense, and reason.

Getting a regular paycheck looks like “job security” but it’s not. In fact, working for a paycheck until you retire might turn you into a ticking time bomb, waiting to explode in frustration or anger.

For instance, if your background is data security and you get hired to install a VPN for every staff member, that’s where your job ends. Your boss won’t want your opinion on the VPN they’ve chosen. If they didn’t hire you to be the expert, they probably don’t want an expert.

Being self-employed means you’re the boss. You determine how you’ll perform the work for your clients. If they want something that doesn’t make sense, you can be straight with them and offer a better, expert solution.

If you’re a web developer, you can design pages that maintain a good user experience and bypass the latest trends. If you’re a social media marketing expert, you can explain to your client that paying for likes and shares isn’t an effective strategy. Whatever you do, you can do it with full expression.

2. You’ll have more time to yourself

Statistics show that 143 million Americans aged 16 years and older commute an average of 25.4 minutes to work each day. That’s 45% of the population! Such a quick commute sounds like a dream for the 10.8 million people whose commute lasts an hour (or more).

Being self-employed automatically increases the time available to you. Without a commute, you can add more joyful activities to your day like yoga, a home workout program, and a morning routine. Without a commute, you’re also less likely to become involved in an automobile accident and have to deal with expensive car repairs.

3. There’s no guilt for taking time to learn new skills

It’s awkward when your boss asks you to perform a task you don’t know how to do. Sometimes you can’t be sure if they’ll understand that you don’t know how to do everything. When this happens, the only way to get that task done is to learn it on your own.

If the task is urgent, you’ll need to use company time to figure it out. It’s easy to feel guilty for wasting time learning something you believe you should already know. You don’t get paid to troubleshoot – you get paid to work!

Although your boss might be great and understand, it’s hard to shake the guilt. When you’re self-employed, you can take all the time you want to learn anything you need to know. You get to earn your paycheck doing what you love to do, and it’s always on your terms.

4. You’re free to refuse unreasonable requests

We’ve all had bosses that made unreasonable or impossible requests. The stress that comes from having to become Superman overnight is damaging. When you’re getting a paycheck in exchange for performing tasks, you can’t refuse without consequences. When you’re self-employed, you can.

Unlike your boss, when a client makes an unreasonable request, you can be honest with them about what doesn’t work, and create a better solution together. You’re not stuck engineering a creative workaround that won’t work anyway.

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