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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 Click here for today's site

How to know if a SEO company is reputable?

Mary S asked:

What’s the easiest way to know and understand what a ethical SEO company is?
Is there a website with good references?

This Post Has 13 Comments
  1. Create a video blog…instantly.

    I would want to know how they select keywords to target

    – you want terms that have decent traffic, low levels of competition and are relevant to your website – if they are not working this out in a systematic way for you then you could be wasting a lot of time trying to get traffic from hard to get or low valuble keywords. If they do not know how to select keywords properly I would give them a miss.

    If you want to know how to do seo go to stompernet and get their STSE2 product for a dollar – do not buy anything else (be careful once you have entered your credit card details if you click to buy anything you buy it straight away – no are you sure questions or more info) and then cancel the subscriptions – watch the content and see how to do SEO from this once you understand how its done you can adquatly assess wether a SEO company know what it is doing.

  2. seo


    The best way to tell if a SEO company is any good is see if they can practice what they preech. By this – do they rank for well established keywords? (I am not talking about long tail keywords that no one searches for..)

    2 – check references.

    3 – ask other SEOs

    Last – Google the company / consultants name. See whats out and about, how people are talking about them.

  3. Create a video blog…instantly.

    SEO company include their client, the website they’ve optimized and the website placing in search engine to have a preview for possible clients. Consider also the feedback of clients and don’t mind the price range, it’s worth it when your sales are increasing to the highest level.

  4. Caffeinated Content

    Hard question. But here’s what Search professionals do….

    The one, best reference is to see if they are members of the largest most reputable group of Search professionals, SEMPO (the Search Engine Marketing Professionals Organization. Their directory of member companies is here: You can find one in your areas with that link. It’s not an endorsement but it’s very helpful.

    What else can you do? Here are some RED flags – don’t work with any vendor that says they guarantee or promise the top spot or even the first page. Either they can’t deliver or they will get you rankings for keywords that don’t prove value, such as for your brand name.

    SEO’s for small businesses are typically small businesses themselves, so get local references. Ask for five and call at least three. Remember that you don’t need just traffic, you need “quality” traffic and that’s what makes a good SEO. Ask the references if they get more SALES as a result.

    As a fall-back, call your yellow page provider. All of them have an SEO program (AT&T, Yellow Book, Verizon etc.). They are reputable and have generally good results. You can also use, Yodle and Reach Local. They are national companies and have average results (see links below). They will also give you a good idea of what the right rates should be…

    Good luck!

  5. Create a video blog…instantly.


    it is the fantastic question that everyone asking before commit seo in any companies. For an example if you choose the seo company is reputable then you do the following,

    Check the seo company should have own brand awareness,
    Check the seo company should have business portfolio,
    Check the seo company’s expertise, he is adaptable and known the latest concepts,
    Check the seo company’s online presence, it means like traffic, online activities etc.
    Check the seo company’s testimonial

    check these points, if its ok then you can choose that company as reputable one.



    So Here there is many ways to find out if your going into a Reputable SEO company.

    #1) Check their Website(s) Alexa Rankings. Visit and Enter their URL at the top.
    This will give you a nice feedback if they are getting any traffic
    How many websites are linking in with them (This is important)
    How Long they’ve Been In Business (Domain Name)

    #2) Do a Whois Report onto their Domain Name and Find out their history about when they started, who started it *Unless protected* etc..

    #3) Run a Google, Yahoo and type in “ SCAM” and “ REVIEWS”

    These are my top 3 tips of finding out and researching of such company. I hope i helped you out.

  7. Create a video blog…instantly.

    for me their site would have to ranked top 10 for “search engine optimisation” ina google search.

    if they cant get their own site int he top 10 then why would htey get yours in there!

    I am starting up an SEO site, just started it 2 dasy ago so it is very very rusty but im just getting it indexed by google until i try for a top 10 ranking

    i have got previosu sites at 1 out of 70 mill, 30 mill etc

    take a look …

  8. Caffeinated Content

    Do not simply look at their stats.
    An SEO company’s ability to effectively update their own site does not equal quality customer service, or good fulfillment. Talk to the people in the companies that interest you, and feel them out. Are they asking for a lump sum? Are they more concerned about you, or just getting a check? Where are they based out of? What do they outsource and where? I used to work for one of the highest ranking SEO companies in North America. They lacked fulfillment and quality customer service to the extent that I felt they were borderline unethical, so I started my own SEO company specializing in targeting traffic to local small business.

  9. Create a video blog

    Three rules:

    SEO is not a black box make sure the company is transparent in what they are doing.
    Look for references from national magazines…etc. Client testimonials are too easy to fake.
    Ask them for proof of other successes.

    Here is a cool tool to help get you started:


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