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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

Everything You Need to Start a Backlink Building Campaign

Image of SEO related to how to build backlinksSearch engine optimization (SEO) depends on backlinks to be successful. When Google (and other search engines) determine what sites to rank—and what order to rank them—they consider the relevance of each page, as well as its “authority” or trustworthiness. This authority measure is determined by the number and quality of links you have pointing to your site.

However, you can’t just spam backlinks pointing to your domain and expect to rank higher. In fact, thanks to Google’s high standards for content quality and low threshold for spam, that behavior will likely get your penalized. Fortunately, link building isn’t quite as complex as it seems on the surface, and you can get started with your own campaign in just a few steps.

Step 1: Audit Your Current Link Profile

Before you start making a plan to grow your reputation, you should figure out where you currently stand. Use a link search tool like Majestic to examine your domain’s current backlink profile. You should be able to figure out your domain’s relative authority score, some of your top backlink sources, and the number of links you have pointing to various internal pages. If you already have a strong authority, you may be able to skip or quickly push through a few of the next steps.

Step 2: Create Personal Brands

Next, if you haven’t already, create some personal brands to use on behalf of your business. The best way to build links is by embedding them in highly relevant offsite content—and the best way to get offsite content published is through personal brands, rather than corporate brands. Make sure your top writers, or company leaders, are set up with personal profiles detailing their expertise on social media as well as on your company blog.

Step 3: Develop an Onsite Blog

If you want to build backlinks, you need valuable content on your site to link to. If you don’t already, you need to develop your onsite company blog (preferably using your personal brands). You’ll need these posts as citable material, so make sure they’re loaded with data points, facts, and quotable sections. Plus, you may need these posts to prove your writing ability and expertise, so make sure they’re polished and ready for outside review.

Step 4: Identify Low- to Mid-Authority Targets

The higher the quality of the source, the more authority the link is going to pass. However, if you jump straight to the highest authority sources, you’ll likely face rejection (since you won’t have much authority to go on). Instead, set your sites on low- to mid-authority publishers. Scout for guest blogging opportunities by searching for blogs related to your niche, publishers active in your specific location, or mid-level authorities in your industry.

Step 5: Build Your First Links

Once you have an entry-level list, you can build your first links. Link building is an art that takes experience to perfect, but here are some fast tips to get you started:  

  •         Write for the publisher’s audience. First and foremost, your piece needs to be accepted by a publisher. That means, if you want to be accepted, you need to write a piece that their audience is going to love. Do your research, and polish the piece to perfection.
  •         Cite something specific. When you build the actual link, make sure you cite something specific, like a statistic or a quote.
  •         Never sound promotional. Don’t try to advertise your brand. If you do, you’ll likely lose the link opportunity or seem spammy to Google and other search engines.
  •         Include links to other authorities. Don’t make your site the only link in the article. Link to multiple high-authority offsite publications.
  •         Avoid linking too heavily to one source. Don’t funnel all your links to one blog post. Include links to multiple posts on your site.
  •         Diversify your publishers. Instead of building many links on one publisher, build links across multiple different publishers.

Step 6: Begin Scaling Your Operation

Once you’ve been published a few times, start promoting your personal brands and building your social followings there. After a while, it should be easy for you to take the next steps and land a regular publishing spot on higher-authority sources. Don’t be discouraged if it takes a while to cultivate this authority; keep diversifying your publishers and building your reputation until you’re seen as an industry leader.

With this strategy, you aren’t going to skyrocket in ranks. You’ll build your authority slowly but surely as you build your reputation and expand into new territory. You may be tempted to speed up the process, but understand that cutting corners and engaging impatiently will likely lead you to black hat tactics and could end up crashing your entire campaign. Instead, focus on the fundamentals, and remain committed to slow, steady, and high-quality strategies.

 

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