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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 Click here for today's site

How much money is spent on SEO each year?

Jack asked:

Im looking for a national/world average. I know more and more companies are expected to spend a ton but I would like some sources that tell how much is expected to be spent on SEO. Thanks guys.

Create a video blog…instantly.

This Post Has 3 Comments
  1. Website content

    ooh jack that is a very hard question – a few things to take into consideration is all of the seo agents that do not declare their services. Also the internet is ever growing so surely its going to be much more then what was spent last year.

    TBH I can not really add much value as its a very hard question indeed. I would recommend looking for some online magezines or online business seo forums or sites who would be able to direct you in a better way

  2. seo

    There is no one answer for you. It depends on how old your site is, whether is for a local or national business, how many pages it includes, and how many inbound links it currently has, among other things.

    A small company can do well with careful keyword research, onsite optimization of the five top level pages, and some inbound link building. A blog helps a site a great deal, since it provides a steady influx of new content.

    Local businesses should have a professional SEO set them up on Google Local and all the vertical directories. You may wonder – why not do this yourself? Because an SEO specialists knows how to set up your listings so they will show up in the first page of Google’s 10 Pack – the A-J listings you see alongside the map when you search for important keyword phrases.

    Having worked for an interactive marketing firm, I have seen clients spend many thousands of dollars a month in SEO and online marketing. This inspired me to offer less expensive services to smaller businesses, so they can get and stay in the game.

    ~ Kay

  3. seo

    Hello Jack,

    I was trying to find the article on It was posted a few months back. However, the article stated that it expects Internet marketers will be spending at least $ 26 million plus on Search Engine Optimization. Social Media Marketing & Email Marketing closely followed.

    You can also check out they just posted a blog about the future of Internet marketing. They got their info from forrester research. You can go to forrester research and sign up for their newsletter and they will keep you up to date on trends. You can also go to mequoda daily, they are also an online newsletter that provides great information on Interent Marketing trends.

    I hope this helps!


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