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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

How much does site maturity impact SEO? Should I register my site before it's complete for SEO purposes?

Bri asked:

How much does site maturity impact SEO? Should I make an “under construction” page and register my site with search engines before it’s up and running for SEO purposes?

Caffeinated Content

This Post Has 6 Comments
  1. Create a video blog

    A site is more likely to be sandboxed because of a major change to the site then for any other reason.

    If you launch a new site with lots of pages targeting long tail keywords chances are it is going to rank really well for a month and then disappear for a month or two and then reappear.

    However, if you start a site with under construction it is never going to rank and then when you do the major change from under construction to a real website it is going to be sandboxed for 6 to 8 months.

  2. Caffeinated Content

    I wouldn’t worry about registering your site. Although from the outlook it is easy to believe that the ‘spiders’ will immediately start crawling the site it is rarely the case. If the website is performing, the search engines will find it.

    The biggest concern is being careful not to link build too quickly (I wouldn’t even worry about this too much if its a reasonably small site). Other than that, I’d definitely recommend getting the site up and running sooner rather than later. One of Google’s priorities in 2008 is content over everything else: you’ve probably heard the buzz phrase “content is king”. Google will never punish you for having too much content on your site as long as it is presented properly.

    Keyword heavy, unique, relevant, updating content presented and archived properly alongside the basics (meta tagsurls/no frames/minimum flash), will ensure you’re performing quickly and effectively.

    There is no ‘one size fits all’ strategy, but I have seen companies who haven’t even been indexed to having (and more importantly retaining)number 1/2/3 positions within 3 months through following these basic guidelines.

    Ultimately, all you are doing through this is giving Google what it wants on a platform it can read.

    My conclusion from an SEO point of view is to get the site to a stage where it won’t discredit your business, then set it live.

    Hope I’ve been of some use. If you have any questions/want any advice etc, don’t hesitate to send me an email I’d be happy to help.

  3. seo

    Yes, you should register it now. First of all, use a little business sense – what do you plan to do if someone else registers it in the meantime? On the SEO side of things, the age of a domain does have a major impact on ranking. By registering it sooner, you will begin to benefit sooner.

  4. Create a video blog…instantly.

    Yes, buy your domain now if your are sure of the one that you want. Otherwise when you go to buy it later it might not be available anymore.

    Just because you aren’t ready to launch your website is no reason to not purchase your desired domain. You can simply park the domain until you are ready to use it. That way you don’t lose it, it matures & you have a reason to get your work done so that you can launch your website.

    However, your website doesn’t need to “BE” complete when you launch it. It just needs to “LOOK” complete with good navigation and a recommended site map for the spiders to know where all your different web pages are at. As you are ready you can add to your website just as you would break out a wall of a house and add to its size.

    In my opinion, the single best domain server available is GoDaddy. Professional image, excellent support & superb tools to make your website a success. Here is a link for that…
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    If you would like to ask more questions about domains or any other issue related to Internet Marketing you can do so on our forum at…
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    Here is an article that will provide you with great advice on how to pick the best domain name for your purposes.
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    Or, you can visit the SEO & Beyond blog for excellent articles about Internet Marketing success here…
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  5. Kansieo.com

    doing constant link building can make your site more mature, just remember that every minute in the internet can change a lot. by that you must constantly visit the site or make a seo operation to secure that your site is on the right track.

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