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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 Click here for today's site

Google Adwords & Affiliate Marketing

My live webcast, Cool Talk begins in about one hour (1:30PM EST).

I hope you’ll join me because I’m going to discuss a few things I picked up at the ad-tech conference in New York on Tuesday (I sat down with some Google people and learned a few Adwords and Conversion Tracking tricks).

Here are a few pointers:

  • Make sure you choose Phrase Match or Exact Match when entering keywords
  • Include single and plural variations of your keywords
  • When setting up a campaign, be sure to create Ad Variations (and highlight your competitive advantage)
  • When you find a high-performing keyword, create a NEW campaign just for that keyword and RAISE your daily budget (same applies for ‘content’ ad group keywords)
  • When adding ‘Content’ keywords, don’t include more than 50 keywords (plus Phrase and Exact Match don’t work in Content ads)
  • Adwords Editor: if you use this tool, they recently added a neat feature. It’s a keyword expansion tool and you’ll find it under Keyword Optimizer Tool/Tabs: Keyword Expansion.

Affiliate Marketing Tips

Also, I met with my ‘ace-in-the-hole’ affiliate network manager, Gary Mcnelley from
MarketHealth and found out which hot products I’ll be advertising this quarter (this is the guy who turned me onto the right product mix that helped me earn over $200,000 in two years so I think you’ll want to dabble around here). Anyway, here’s what you do:

  1. signup as an affiliate of MarketHealth
  2. Focus on their niche products (diet stuff is too competitive for pay per click these days). Hint: nail fungus and boils. There I said it. Do what you will.

A reminder: register as an affiliate for Commission River and mark you calendars for a conference call on November 20th at 9PM EST. This is another outstanding affiliate program. (Pssssst….anyone who registers as an affiliate for either of these programs (using the links above) will be invited to join me on a series of private VIP calls where I share what’s working for me. Stay connected.)

Finally, if you’re one of the first 3 callers today, you’ll get to go live with me and get to ask any questions related to your online/web marketing efforts.

One last thing, I was invited to go to Las Vegas next week and spend a day with a guy who’s making (NETTING) between $50,000 and $100,000/day from pay per click advertising. I can’t wait for this pow wow and I’ll be sure to share as much as I’m able when I return ;


P.S. If your website has benefited from being featured on Cool Site
of the Day or if you’ve gained from the information that I’ve shared on or on
Cool Talk, please leave a video testimonial today–once I see the testimonial, I’ll add you to our link page (again, since Cool Site of the Day has a Page Rank of 7 your search engine ranking will likely improve).

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