The Dissection of an Internet Marketing Guru
If I were to hire Markus Allen and his braintrust to talk ‘Internet Marketing’ for 3 hours and then ask him to record it and provide notes, I’d say that brain dump would be worth $997. At a minimum.
So, being that he’s just released ‘Frank Kern Exposed’ for only $7, I have three words for you: BUY IT NOW.
Think I’m kidding?
Here’s a preview from Markus Allen’s website:
Love him or hate him, you have to admire Frank Kern.
Kern has quickly become an internet marketing legend. And he’s got millions of reasons why you should pay close attention to him (as he has millions in the bank).
There are many tactics you can pickup when you study Frank Kern’s marketing:
Frank Kern is a character – he’s created a persona (i.e. a marketing character) giving us the impressions he’s a slacker surfer dude who makes money almost by accident. Don’t be fooled by this. Kern admit “it’s ninja psychological trickery” on the masses as he actually works quite hard and is sharp as a diamond.
Here’s a before and after shot of Frank Kern during his “engineered paradigm shift.”
“Move-the-free-line” magic – he borrows from the Dan Kennedy mantra of “telling people what to do, not how to do it.” Whether it’s fair or not, moving the free line down (while giving the impression you’re moving it up) is a surefire tactic to sell more stuff. It’s crucial to tell ’em the “what” and sell them the “how to do it” behind a pay wall.
The Gary Halbert of internet marketing – Kern and Halbert (the self-proclaimed copywriting great and “Prince of Print”) fully understands the perceived desires and wants that motivate his followers to buy from them… so much so that all they often had to do was “show up”, ask for the sale and cash the check.
“Magic shiny silver bullets” – who doesn’t want to push a button now and make millions by this weekend? Each Kern product alludes to the ease and speed of success when you buy his stuff.
Look over Frank’s shoulder – through surveying his prospects, Kern realized his targets really wanted to peak over his shoulder and see how he makes money. And that’s exactly what Kern delivers… a peak into his life via video. This is an excellent way to help build trust with your prospects.
Industry speak – Kern communicates in the same language as his marketplace by using industry jargon to develop rapport with his prospects. For example, Kern’s prospects are often internet marketers, so he uses industry words and phrases in his videos such as “Google Slap” or “lead gen” or “CPM”… “autoresponders”… “landing pages”, etc.
Step-up funnel – this is the crux of Kern’s success. Frank’s sales funnel move his 170,000 prospect email list into a low-cost product (just $1)… then he moves these buyers into ordering his Mass Control… then into his Mass Control Monthly (his continuity product)… then into even more expensive products. Business guru Jay Abraham calls this “The System”… you offer a low-priced “loss leader” product, get the customer hooked, move ’em up to more expensive products — rinse and repeat. This is the magic formula used by just about every internet millionaire.
I invited “Doberman” Dan Gallapoo to join me and record a blow-by-blow analysis of Frank Kern’s marketing strategies and tactics. I also invited Tim Adams to join us as well… he paid $97.00 to beta test a new Frank Kern product — and he took EXTENSIVE notes…
… … We recorded over 3 hours of audio… reverse engineering Frank Kern’s marketing tactics – take a peak over Frank Kern’s shoulder with us here…
Frank Kern Exposed – An inside look at the marketing of Kern Get it here