The Dissection of an Internet Marketing Guru

If I were to hire Markus Allen and his braintrust to talk ‘Internet Marketing’ for 3 hours and then ask him to record it and provide notes, I’d say that brain dump would be worth $997.  At a minimum.

So, being that he’s just released ‘Frank Kern Exposed’ for only $7, I have three words for you: BUY IT NOW.

Think I’m kidding?

Here’s a preview from Markus Allen’s website:

Love him or hate him, you have to admire Frank Kern.

Kern has quickly become an internet marketing legend. And he’s got millions of reasons why you should pay close attention to him (as he has millions in the bank).

There are many tactics you can pickup when you study Frank Kern’s marketing:

Frank Kern is a character – he’s created a persona (i.e. a marketing character) giving us the impressions he’s a slacker surfer dude who makes money almost by accident.  Don’t be fooled by this. Kern admit “it’s ninja psychological trickery” on the masses as he actually works quite hard and is sharp as a diamond.
Frank Kern beforeFrank Kern after

Here’s a before and after shot of Frank Kern during his “engineered paradigm shift.”

“Move-the-free-line” magic – he borrows from the Dan Kennedy mantra of “telling people what to do, not how to do it.” Whether it’s fair or not, moving the free line down (while giving the impression you’re moving it up) is a surefire tactic to sell more stuff. It’s crucial to tell ’em the “what” and sell them the “how to do it” behind a pay wall.

The Gary Halbert of internet marketing – Kern and Halbert (the self-proclaimed copywriting great and “Prince of Print”) fully understands the perceived desires and wants that motivate his followers to buy from them… so much so that all they often had to do was “show up”, ask for the sale and cash the check.

“Magic shiny silver bullets” – who doesn’t want to push a button now and make millions by this weekend? Each Kern product alludes to the ease and speed of success when you buy his stuff.

Look over Frank’s shoulder – through surveying his prospects, Kern realized his targets really wanted to peak over his shoulder and see how he makes money. And that’s exactly what Kern delivers… a peak into his life via video. This is an excellent way to help build trust with your prospects.

Industry speak – Kern communicates in the same language as his marketplace by using industry jargon to develop rapport with his prospects. For example, Kern’s prospects are often internet marketers, so he uses industry words and phrases in his videos such as “Google Slap” or “lead gen” or “CPM”… “autoresponders”… “landing pages”, etc.

Step-up funnel – this is the crux of Kern’s success. Frank’s sales funnel move his 170,000 prospect email list into a low-cost product (just $1)… then he moves these buyers into ordering his Mass Control… then into his Mass Control Monthly (his continuity product)… then into even more expensive products. Business guru Jay Abraham calls this “The System”… you offer a low-priced “loss leader” product, get the customer hooked, move ’em up to more expensive products — rinse and repeat. This is the magic formula used by just about every internet millionaire.

I invited “Doberman” Dan Gallapoo to join me and record a blow-by-blow analysis of Frank Kern’s marketing strategies and tactics. I also invited Tim Adams to join us as well… he paid $97.00 to beta test a new Frank Kern product — and he took EXTENSIVE notes…

… … We recorded over 3 hours of audio… reverse engineering Frank Kern’s marketing tactics – take a peak over Frank Kern’s shoulder with us here…

Frank Kern Exposed – An inside look at the marketing of Kern Get it here

Meet the Author

Mike Corso

Greetings! I'm an SEO Specialist at Gartner in Stamford CT and an original Web Viking. I've been running Cool Site of the Day since 1998 and continue to be amazed at what people publish. Have a cool site or app? Click on the 'submit your site' link at top.

32 comments… add one
  • Mark Mar 8, 2011, 5:47 pm

    Great Thought provoking post. I agree that Frank Kern is a great example to follow and consider the use of an effective sales funnel the essential tool that sells your range of products or services for you, whilst building up trust with the client

    • Mike Corso Mar 8, 2011, 7:00 pm

      As long as you don’t get dragged into the slimy side of Internet marketing, yes, there’s much to gain from following Frank’s methods step-by-step. Thanks to Markus Allen for digging in and sharing.

  • Mark Mar 8, 2011, 5:47 pm

    Great Thought provoking post. I agree that Frank Kern is a great example to follow and consider the use of an effective sales funnel the essential tool that sells your range of products or services for you, whilst building up trust with the client

  • David Tibbs Mar 8, 2011, 6:42 pm

    This is somthing Im investigating. People love something for next to nothing and once youve got them, its time to scale it up

    • Mike Corso Mar 8, 2011, 6:57 pm

      Lots to learn from this. Post ANY questions and I’ll record a video answering all to the best of my ability.

      Mike

  • Yellow Mar 8, 2011, 8:15 pm

    No thanks I do not want to give Frank $2500.00 for Upsales plus pay Google PPC on top PLUS paly for Press Release and much, much more

    • Mike Corso Mar 9, 2011, 3:26 pm

      You’re not giving Frank any $$$ — you’re giving Markus Allen just $7 for saving you the hassle 😉

  • Imtoolsreview Mar 8, 2011, 10:17 pm

    We can all learn a lot about the psychology of influence and the fundamentals of marketing from Frank Kern

  • Internet Marketing Australia Mar 9, 2011, 12:24 pm

    I agree that Frank Kern is a great example to follow and consider the use of an effective sales funnel the essential tool that sells your range of products or services for you, whilst building up trust with the client

  • Internet Marketing Australia Mar 9, 2011, 12:24 pm

    I agree that Frank Kern is a great example to follow and consider the use of an effective sales funnel the essential tool that sells your range of products or services for you, whilst building up trust with the client

  • Internet Marketing Australia Mar 9, 2011, 12:24 pm

    I agree that Frank Kern is a great example to follow and consider the use of an effective sales funnel the essential tool that sells your range of products or services for you, whilst building up trust with the client

  • Internet Marketing Australia Mar 9, 2011, 12:24 pm

    I agree that Frank Kern is a great example to follow and consider the use of an effective sales funnel the essential tool that sells your range of products or services for you, whilst building up trust with the client

  • Internet Marketing Australia Mar 9, 2011, 12:24 pm

    I agree that Frank Kern is a great example to follow and consider the use of an effective sales funnel the essential tool that sells your range of products or services for you, whilst building up trust with the client

  • Wendy Mar 9, 2011, 8:10 pm

    Disappointed at seeing this kind of garbage on your site, Mike. Internet marketers are a slimy bunch.

  • Mike Corso Mar 10, 2011, 12:18 am

    Wendy! The reason I posted this was because Markus Allen (a true hater of Internet Marketing slime, bless his soul) did a true investigative piece here. So, rather than view this as an endorsement of Frank Kern’s methods, consider this a good learning piece–take the true ‘best practices’ from Markus’ analysis and leave the muck (almost like learning from the adult industry’s marketing practices–we may not endorse the product but, damn, have they blazed the trail for many G rated companies’ marketing execs.

    Mike

  • Mike Corso Mar 10, 2011, 12:18 am

    Wendy! The reason I posted this was because Markus Allen (a true hater of Internet Marketing slime, bless his soul) did a true investigative piece here. So, rather than view this as an endorsement of Frank Kern’s methods, consider this a good learning piece–take the true ‘best practices’ from Markus’ analysis and leave the muck (almost like learning from the adult industry’s marketing practices–we may not endorse the product but, damn, have they blazed the trail for many G rated companies’ marketing execs.

    Mike

  • Mike Corso Mar 10, 2011, 12:18 am

    Wendy! The reason I posted this was because Markus Allen (a true hater of Internet Marketing slime, bless his soul) did a true investigative piece here. So, rather than view this as an endorsement of Frank Kern’s methods, consider this a good learning piece–take the true ‘best practices’ from Markus’ analysis and leave the muck (almost like learning from the adult industry’s marketing practices–we may not endorse the product but, damn, have they blazed the trail for many G rated companies’ marketing execs.

    Mike

  • Mike Corso Mar 10, 2011, 12:18 am

    Wendy! The reason I posted this was because Markus Allen (a true hater of Internet Marketing slime, bless his soul) did a true investigative piece here. So, rather than view this as an endorsement of Frank Kern’s methods, consider this a good learning piece–take the true ‘best practices’ from Markus’ analysis and leave the muck (almost like learning from the adult industry’s marketing practices–we may not endorse the product but, damn, have they blazed the trail for many G rated companies’ marketing execs.

    Mike

  • Mike Corso Mar 10, 2011, 12:18 am

    Wendy! The reason I posted this was because Markus Allen (a true hater of Internet Marketing slime, bless his soul) did a true investigative piece here. So, rather than view this as an endorsement of Frank Kern’s methods, consider this a good learning piece–take the true ‘best practices’ from Markus’ analysis and leave the muck (almost like learning from the adult industry’s marketing practices–we may not endorse the product but, damn, have they blazed the trail for many G rated companies’ marketing execs.

    Mike

    • Wendy Mar 10, 2011, 5:06 pm

      I can respect that, but….(you knew there was a but), Allen does a ton of article marketing, which is hopefully going the way of the dinosaur with the new Google Farmer update. I just find all these Internet marketers absolutely the scum of the earth, preying on people who really need money and are desperate for information. Still a fan, though, Mike!

      • Mike_Corso Mar 10, 2011, 12:27 pm

        Ah, hell, now I’ve got to reconsider article marketing?!

        Side note: with this post I was targeting certain keywords like ‘internet marketing guru’ and ‘internet marketing ebook’ and was immediately blessed by Google ☺ May not need article marketing after all.

  • Kevin Mar 10, 2011, 8:23 am

    Great article, I actually get loads of Frank’s emails just to see what he is promoting and also his style, sometimes so i can replicate it and sometimes to avoid it.

  • Mavreen Mar 16, 2011, 9:11 pm

    Kudos to Markus Allen for riding the Frank Kern wave… whether you like his style or not, you can’t help but notice what he’s up to.

    We’re looking for savvy internet marketers to join the discussion on our new site: http://www.leaptv.com

    @leapzone
    http://www.leaptv.com

  • Kyle Delaware Mar 19, 2011, 3:48 pm

    Frank’s stuff is good and I actually do like his style. He actually understands that the first thing you need to do is figure out who your audience is. That’s so important to any marketing campaign.

  • Jack Apr 2, 2011, 11:44 pm

    Is it a pun about surfing you’re making? I don’t understand about it being a cool site though – or is it another part of the cool site site that has the cool sites, maybe?

  • Jack Apr 2, 2011, 11:44 pm

    Is it a pun about surfing you’re making? I don’t understand about it being a cool site though – or is it another part of the cool site site that has the cool sites, maybe?

  • Anonymous May 26, 2011, 3:38 pm

    Frank is great at building relationships with potential customers, it is essential for every business to build a relationship with there customers. Not many people understand how to get clients for there services
    online.

    This free video gives some useful advice on securing high value clients for your services online.

    http://www.clockworksales.com/web-chemistry/

  • Paul Jun 3, 2012, 9:22 pm

    Bulll. Yes…it’s all baloney. Frank Kern is the same cheesy used car salesman most common folk want to avoid.

    Most everything in the IM niche is designed to “suck the cash” out of your wallet!

    This is why so many hate it…and so many love it.

    Does his stuff work? Of course it does. But most folks (incuding google) do not like the way it is presented.

    I can see BS 10 miles away. And that’s what it is.

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