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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

Facebook, Search Engine Traffic & More…

All sorts of things going on today…

First off, I finally started editing my Facebook page. I’ll have a lot to say about ‘Web 2.0/Social Marketing’ stuff in the near future but for now I suggest you put up a Facebook page. It’s a good way to connect with friends and business contacts.

I also added Twitter to my Facebook page (you’ll see that gadget located halfway down the right side of my Facebook page). Twitter is simply a way for people to see what you’re up to and for you to see what other people are up to (by doing so, you may see an opportunity to contact someone to discuss a project you’re working on).

Bottom line regarding the above: just start playing with these tools (if you aren’t already). Their usefulness will become apparent.

Cool Site of the Day VIP Program

I’m still working on launching the Cool Site of the Day VIP program. I’ve got most of the details ironed out but am considering hiring a copywriter to optimize the intro page. BTW, if you think this is something I should open up to the group (over 7,000 of you!), by all means, post your opinion as a ‘comment’ below (if you’re reading this on the blog). This might actually be a great way for us to learn A LOT from each other.

Copywriting (very important topic)

Speaking of copywriters, here are some very useful TAGS from my Del.icio.us account:

  • The Gary Halbert Newsletter – Gary was considered by many to be one of the best copywriters out there. He passed away at a way too early age. Another copywriter who is legendary is John Carlton (be sure to sign up for John’s ‘7 Marketing Strategy Lessons‘)

  • GoCopyWriting

  • Visuwords – tell me this won’t help with your vocabulary.

  • GetMeContent – haven’t used them yet but it seems like a good place to outsource writing projects (I’ll be writing about the importance of outsourcing in a future post)

  • Copywriter Catalog – recently started by a nice guy, Jason Leister. Wish I could remember how we connected.


Shoemoney

I recently told you about WebmasterRadio.fm. Well, lately I’ve been tuning in every day; there are two shows worth checking out: Affiliate Thing (hosted by Lisa Picarille of Revenue Magazine and Shawn Collins of Affiliate Summit) and The Shoemoney Show hosted by Super Affiliate Jeremy Shoemaker. I listen during breakfast and lunch.

Affiliate Opportunity

I was listening to one of my favorite marketing geeks, Markus Allen, the other day (this guy lives and breathes marketing – offline and online). He’s rather cynical about a handful of things related to affiliate marketing but one product he’s absolutely behind is CGI Connection. Now, before I get into why you should be marketing CGI Connection, I want to point out that I stand behind all the Affiliate Opportunities listed on the right panel of the coolsite.com blog.

With that said, here’s why I love CGI Connection: I’m not only an affiliate marketer for this great product but a customer as well. Here’s what the guy behind CGI Connection, John Saya, offers: royalty-free web software scripts. Use any of his hundreds of scripts to simply make a better web site. If don’t know how to program (like me) but need an easy way to get cool software onto your web site then CGI Connection is like a dream come true. So, become a customer AND an affiliate. You can’t go wrong (especially if you take advantage of WMC to drive traffic to your affiliate link. See how it all ties together?)

Web Marketing Concepts

Speaking of which, if you’re using Web Marketing Concepts to generate search engine traffic to your web site, here’s an update I just got from the developer, Jim MacKinlay: when you set up your domain and 10 subdomains, only insert 200-300 keywords initially and then return to add the remaining keywords (to get to 500) about a month later. Any questions, feel free to contact me. And, oh yeah, that ‘process map’ for WMC is coming!

Finally, please answer my super short poll about font size preferences (left panel).

Thanks for reading,

Mike


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