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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 Click here for today's site

EUREKA! A tip you can take to the bank!

Always bear in mind that your own resolution to succeed is more important than any one thing.
— Abraham Lincoln

Wow….and YES!

First off, hope you’re well and, if like me, you’re in the arctic Northeast of America, you’re getting in some good pond hockey.

Second, sorry I missed the webcast on Thursday but my head is deep into web scripts and landing page optimization, FormulaFive and…..yes, PPC!

Let’s waste no time–I’m going to share today’s ‘eureka’ moment with you but first a recap (reminder, rebriefing, whatever):

The Arbitrage Conspiracy course is in full swing and Aymen and Emmanuel are doing a great job so far (very deliberate, very methodical–not rushing it….getting everyone comfortable with the basics of the biz before they reveal the ‘power tools’).

Yes, registration for the course is closed but you can still join their list and be notified before anyone else as to when (and I know they will) open the course again (just click ‘Add to Cart’ at the bottom of this page and you’ll be placed on their waiting list).

As for me and my path to PPC domination, I’m benefitting from everything Aymen showed me in Las Vegas in November PLUS I’m taking it a step further (bold statement, I know, but my EUREKA moment came last week and it’s all due to StomperNet’s FormulaFive materials).

BTW, if you haven’t reviewed the FormulaFive package I sent a couple of weeks back, I can’t think of anything more valuable you can do for your business than watching this video NOW (today’s kind of an important date*).

I can safely say that the first 90 seconds of it are unlike any Internet Marketing video I’ve ever seen.


It’s from StomperNet’s Andy Jenkins, and it’s one COOL way to send out communication. Check it out.

As many of you will learn over the next several weeks from the Arbitrage Conspiracy course, PPC mastery will come from doing the following:

  1. Doing GREAT keyword research
  2. Creating optimized landing pages that the search engines love (and creating LOTS of them AUTOMATICALLY!)
  3. Creating LOTS of ads and Ad Groups AUTOMATICALLY

It’s all in the tools 😉

As for my EUREKA moment, it’s a little tweak I’ve added to my ‘lead generation’ PPC campaigns and it’s GOLDEN. Only problem is I’m awaiting one last piece of the puzzle from my programmer and I thought I’d have it by the time I finished this post…he tells me: ‘almost there’. As soon as I have everything in place, I’ll be sure to share it all with you. Sit tight.


P.S. Today, the highly anticipated FormulaFive System is released to the public – at 3pm Eastern. I’d block that time out if you have any desire of getting a spot for the program.

P.P.S. Today’s quote comes from Friday’s Cool Site of the Day!: QuoteStumbler (click on the hyperlinked words in each quote for a fantastic ride!)

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