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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 Click here for today's site

Dream Of Creating A Mega Authority Site? Here’s How

Dream Of Creating A Mega Authority Site? Here’s HowThere’s a lot of talk about creating website authority, but most advice falls short of the truth. You can’t just go learn about a subject, become an expert overnight, and expect your website to compete.

You can achieve some level of success without being a true expert, but you’ll never compete.

If creating a successful blog isn’t enough and you want to completely dominate your niche, here’s how to do it:

1. Become a real expert

To dominate your niche, you need to be willing to do whatever it takes, even if it requires time.

To become a genuine expert, pursue your subject matter as if you were aiming to be the world’s leading authority. Don’t just gather information from the internet and memorize data. Put yourself in the middle of your niche, in all possible positions, to learn from first-hand experience.

For instance, if your niche is coffee and espresso, it’s not enough to read about the World Barista Championships and learn various ways to grind and brew coffee. If you’ve never been behind an espresso machine serving customers, you don’t know the coffee industry.

Being able to brew a perfect pour over according to your preferences isn’t enough. Only an expert knows the craft well enough to personalize the brewing process for a variety of customer preferences. Only then can you claim expert status.

Being an expert in your niche often requires on-the-job interaction in a customer-facing environment in order to bring your understanding full circle. Don’t be afraid to take on a part-time job to expand your understanding.

2. Be genuinely passionate about your niche

First, ask yourself if the niche you’ve chosen is something you can be passionate about. Be careful not to confuse your passion for domination with a passion for the actual subject matter. Would you be interested in your niche if it didn’t hold the potential to make you money? If not, you’ve chosen the wrong niche.

If you don’t have a driven passion for your subject matter, you’ll never dominate your niche because you’ll give up when things get tough. Passion will drive you forward in tough times.

3. Maintain a distraction-free workplace

On the road to domination, every second counts. You hired people to free up your time, but are you paying them to be distracted?

When your team is distracted or performing unnecessary tasks, you’re paying them to waste time (and money).

Your team may not even know they’re distracted if the systems they’re using aren’t efficient. Maintaining a distraction-free workplace requires refining the processes and systems used by your entire team.

For instance:

  • Your accountant should be using expense tracking software that integrates easily with payroll software to avoid extra work. You could hire a programmer to hack a connection, but that costs time and money.
  • Your network administrator should be that puts the data they need right on their monitor. They shouldn’t be wasting time manually retrieving log files from the server. They’ll do their best work with a live performance monitor to help them catch and resolve issues quickly.

4. Don’t curate content – create it

According to, content curation is “the act of discovering, gathering, and presenting digital content that surrounds specific subject matter.”

In other words, curating content is gathering and presenting someone else’s content. This works for creating a successful website, but it won’t help you dominate.

To dominate, you need to create authentic, original content with a unique perspective. In order to have a unique perspective to present, you need to be an expert in your niche.

5. Hire a professional copywriter

Everyone thinks they can write their own copy – but the truth is that you need a professional. Copywriters aren’t the same as content writers. A copywriter constructs copy from a marketing perspective and knows how to tell a good story that motivates people to action.

A-list copywriter John Carlton explains how to hire a freelance copywriter the right way. Carlton isn’t afraid to tell it like it is, “… this is gonna be one of the most time-and-money intensive relationships you have in your business. Copy is the MAIN ELEMENT in your ability to attract prospects and close them as customers. (Yes, the quality of what you offer matters… but never forget that the Marketing Graveyard is crammed with superior products that died horrible and fast deaths because no one figured out how to sell them.)”

Master your niche first

At the end of the day, your success depends on mastering your niche with a thorough understanding before attempting to dominate it on the web.

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