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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

Do you reach webmasters?

If you communicate to webmasters, you’ll want to signup for the SubmitEaze affiliate program and encourage your list to try SubmitEaze.

SubmitEaze is a semi-automated directory submission software package that combines both website directory submission and article directory submission in one, easy-to-use package. Using SubmitEaze will result in more traffic, more sales, and more importantly: more money in your pocket.

Speaking of affiliate programs, just about anyone can put a link or banner on their site and sell software or electronic gadgets so here are two must join programs:

  • One Network
  • Buy.com (their buy.tv is revolutionizing the way consumer electronics are being sold; after you register with Commission Junction, join Buy.com’s affiliate program and search the links for ‘buytv’)

If you want to get into specifics on how affiliate programs work and how easy it is to profit from them, join me on Cool Talk where you can ask me and my panel of experts questions via phone.

Affiliate Summit Social Media 2008

A couple of weeks ago I attended the Affiliate Summit Social Media conference in New York City. I came away with a lot of good information so here’s a quick brain dump of the choicest bits compiled just for you:

To begin, if you think social media sites like myspace and facebook are for kids and teens only, you’re wrong; 41% of facebook users are 35 years old+

As for DIGG, many folks agree that the true ‘DIGG effect’ is all about getting links. Don’t expect the traffic to be high quality but do expect that once dugg, others will ‘share’ your link on their social bookmarking sites which will give you valuable inbound links.

You write great stuff. Now what?

If you write good content, share it via scribd, hubpages, and squidoo. This can be time consuming, so consider outsourcing (look on craigslist if you want somebody local) or hire a student intern.

Along those lines, consider putting up a Wiki. Don’t know what I’m talking about? Start with wetpaint.

Also, anytime you post something of interest, post it to your Twitter account. Then, use either Socialmarker or the Firefox Add-On, Shareaholic, to spread your enviable message to the top 20 social/web 2.0 sites. CAUTION: do not post to more than 3 or 4 sites a day and try to mix and match Titles and Descriptions (metadata that the search engines crave)–again, consider outsourcing for this task.

Video Marketing

Clearly the drumbeat continues for using video as a marketing tool. If you can, come up with ‘top 10’ lists and record your reviews on video; then, use Traffic Geyser or TubeMogul to get listed in 20 or so video directory sites.

Another great tool for creating screen based tutorials is Jing or (for Mac freaks) Screenflow from Telestream. I know that once I start using these tools there’ll be no turning back. And, BTW, I’ll make my ‘keyword research’ video tutorial the first one you’ll see–for a sneak preview, just play around with keywordtopia).

Also critical to your video marketing efforts: entering metadata (metadata includes the Title and Description that you include with the video–the search engines rely on this information to find your video and rank it appropriately).

Finally, don’t feel pressured to create a regular stream of informative videos; consider that there are three sources from which to draw upon: 1) your own produced videos; 2) contributed videos from your visitors; and 3) collect videos from other sources. In essence, you want to assume the role of a ‘curator’–there’s a lot of great stuff out there related to your passion. Go get it!

More Tips

Find out which sites are linking to you and bookmark them using the social media sites. The idea here is that as the number of inbound links increase so does a site’s Page Rank which means higher search engine rankings for them which then means more traffic and, ultimately, a great number of folks who will see the link to YOU.

Apparently, the best blogging platform to use when it comes to achieving better search engine rankings is Moveable Type. I wish I could offer more here but I’m just taking the word of the web 2.0 guru, Don Crowther, of StomperNet.

For reasons I don’t quite understand, when posting URLs in Twitter, keep them under 20 characters (I suspect it’s to assure that you don’t get ‘tinyURL’d’ thereby eliminating backlinks back to the page/URL you’re promoting).

Out of a desire not to overwhelm you, I’m going to stop here–I just looked at the rest of my notes and realized I’ve got a lot more to share. Stay tuned.

Mike

P.S. Here’s a cool site I just discovered: Viewzi brings your favorite stuff together in one place in a new and highly visual way.

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