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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 Click here for today's site

A reader speaks out….Echo Effect? You Bet!

I have a mailbox full of reader praise that gives me a good feeling.  This testimonial, recently received, stands out and is worth sharing:

Going From 100/visits a day to over 22,000 in a Day

When I first started Free Military Photos, I submitted to Cool Site of the Day as a free submission. The site was really new at that time. There wasn’t a lot of content, it wasn’t displayed that well, etc. I got a lot of feedback and went to work making the site better. After a few months, I decided to give Cool Site of the Day another chance. When thinking about whether or not to pay the fee for an express site review, I decided to pony up the cash.  I’m very impatient at times, and the way I looked at it, the money would be worth it.

I submitted on a Thursday, I believe, and waited anxiously all weekend to hear back. I didn’t hear back for another few days and started to think I hadn’t been good enough. Then there was a traffic spike when I was picked as Cool Site of the Day. To be honest, the spike wasn’t that high. It was well worth the fee, though. What I was really interested in was the so-called ‘Echo Effect’. I put it out of my mind and went back to work on my sites.

The Cool Site of the Day mention continued sending traffic to my site on a daily basis. Then, one Thursday evening I got an email saying Kim Komando had picked Free Military Photos as their Cool Site of the Day. They said they frequently brought webservers down with their traffic, so I jumped into action, not knowing what to expect.

Starting around midnight, the traffic started pouring in. It was quite a day – good in many ways. By the end of the day, traffic had spiked at 22,000 visitors. (Looking at stats now, around 2% to 4% of that traffic has “stuck.” Now, there’s no way to prove that Kim Komando found my site via Cool Site of the Day, but it’s the only thing that makes sense to me.

I’m interested to see if the latest mention will get me noticed by another website or television program. Whether that happens or not, I think the money I spent on an express submission was very much worth it. You’re going to hate me for saying this, but I would be charging at least triple that. Yahoo charges $299/year to be listed in their directory.

Again, there’s no guarantee that you’re going to win a spot even if you pay, but if you have a good site, the chances are good. Paying the fee is really just a way to say that you stand out from the crowd and are serious about your web efforts.

What happens next? Who knows. Thanks to Cool Site of the Day, however, traffic continues to steadily rise at Free Military Photos.

Long live the Echo Effect!

K. Paul Mallasch – Publisher, KPaulMedia

Mike Corso

Greetings! I'm a digital marketing specialist and an original Web Viking. I've been running Cool Site of the Day since 1998 and continue to be amazed at what people publish. Have a cool site or app? Click on the 'submit your site' link at top.

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