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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 Click here for today's site

How Content Marketing Is Reshaping Video Advertisements

How Content Marketing Is Reshaping Video AdvertisementsFor the past decade or so, digital marketers have thought of content marketing and video advertising as separate realms; video ads are meant to sell customers on a product, while content is meant to naturally attract them with the information they actually want. As illustrative examples of the differences between “inbound” and “outbound” marketing, both content marketing and video advertising have been effective in their respective realms.

Now, video advertisers are learning from content marketing strategies, and are evolving their art in response.

How Video Ads Take Cues From Content Marketing

These are just some of the ways video ads are transforming to incorporate and benefit from key content marketing insights:

  • Authenticity. One of the most important factors for a content campaign’s success is its authenticity. Content marketing emerged as a popular marketing strategy, in part, as a response to the insincerity of traditional advertising; ads were seen as insincere and unbelievable because they were clearly developed with the intention to sell a product. When consumers feel like they’re being manipulated or pressured, they stop paying attention. Video producers have learned this lesson, and have since strived for more authentic, personal content.
  • Brevity. Though some content marketers do focus on volume, making sure their newsfeeds are constantly full of new content to peruse, conciseness has always been a predictor of success. Short articles do perfectly well so long as they have a central point, and longer articles need to be trimmed down to their most basic components if they’re going to maintain readers’ attentions. Accordingly, video ads have gotten progressively shorter, with some running for just a few seconds before YouTube videos.
  • Targeting. With rare exceptions, you can’t write a generalized article and make it appealing to the masses. Instead, you need to thoroughly research your target audience, draft content specifically relevant to them, and make sure to promote it in a place where that audience will find it. Though audience targeting has always been a part of video advertising, today’s video ads are even more specific; if you want to convert an ad viewer into a customer, you need to understand who that viewer is, what their needs are, and where they’ll be most likely to view your ad.
  • Value. Content marketing doesn’t sell products. Content marketing provides value to readers, whether that’s in the form of information or entertainment; the sale always comes as an afterthought. Video ads are evolving to favor this approach, and are using similar means to attract more viewers. Today’s ads are funny, insightful, or practically valuable (such as offering immediate discount codes or assistance). A simple request for customers to purchase something isn’t going to stand out.
  • Sales avoidance. Again, consumers stop paying attention to provided content when they feel like they’re being manipulated or “sold” on something. Accordingly, video ads have stepped back from using overly aggressive sales language, or dramatic voiceovers to persuade viewers. Instead, they’re using softer, less obvious approaches, and they’re using more direct, transparent methods. They’re showing products in action in such a way to appear unbiased, and take care not to make audiences feel pressured.

Have you noticed these qualities emerging in video ads? Have you noticed the departures from the gimmicky sales tactics of older video ads? It’s no coincidence. Consumers are gravitating toward businesses employing traditional “inbound” tactics like providing value and avoiding pushy sales language; this creates a network of positive reinforcement that encourages more brands to take part.

Blurring the Lines

As these content marketing tactics become more popular on the “advertising” end of the spectrum, we may bear witness to the gradual erasure of the line between inbound and outbound marketing. Tactics like native advertising have started blurring the line in the other direction, allowing content creators to artificially place their content higher in more visible publications.

In any case, the best marketing strategy is the one that incorporates lessons from each area and each tactic, rather than allowing tunnel vision to produce singular—and unimpressive—results. Take lessons from content marketing and apply them to all your marketing and advertising efforts, just as modern video advertisers have done.

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