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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

Collaborating On Content: How Remote Teams Succeed

Collaborating On Content: How Remote Teams Succeed If you’re a remote worker affiliated with a larger content development team, it can be a real challenge to coordinate your group around big projects. Workers may be in different time zones, may keep unconventional operating hours, or may not always have a private workspace for holding video conferences. Under such circumstances, trying to hold a meeting is like plotting a military campaign.

It doesn’t have to be this way, though. Remote teams can collaborate with ease if given the right tools to make it happen. From multi-function messaging software to online brainstorming tools, these 3 approaches can improve your working relationships, speed up project timelines, and save your business money. Tools aren’t a content strategy, but they can certainly speed you on your way when developing one.

From The Start: Compartmentalize

Remember – not all aspects of a content campaign need to be collaborative. Even if you’re working on a group project, break it down into small segments that can be worked on individually and then loop them back into the group for feedback. This allows people to spend the majority of their time working independently, separate from team scheduling needs.

You can even compartmentalize the feedback process on your projects by creating a standard feedback procedure for critiquing group work. Whether you use track changes, a Google Document with notes, or a standard form that each worker submits, a standard procedure takes nebulous, indirect critiques and turns them into actionable commentary, bringing your work up to the next level.

Shift To The Cloud

The cloud is now a core part of how most businesses acquire software, store data, and scale their tools, but there are still gaps in terms of how we apply this technology. One way the cloud can help boost productivity for remote content developers is by linking staff communication systems.

Using software like Dialpad, a cloud-based telephone system equipped to handle video and text messaging in addition to voice calls, content developers, sales teams, and executives can work anywhere. That means even on the days you’re out of office, you can still connect with your team – no more excuses for missing a scheduled meeting.

Lay It All Out

Do you remember making character maps or plotting out the different components of a story when you were in school? You’d draw a chart and break down the narrative into its constituent parts. Well, you can use the same strategy to keep your remote content team organized. There are several popular, inexpensive ways you can do this.

One website that combines aspects of project management and concept mapping is Mindmeister. Mindmeister lets you lay out your ideas with team members in real time, play back the map, and even assign aspects of the task to different individuals using onsite widgets. It uses a simple interface to demonstrate a clear flow between one aspect of your content strategy and the next.

Another tool you can use to a similar end is RealtimeBoard. RealtimeBoard has a greater depth of features than Mindmeister, allowing the group to share files and icons within a group library, add sticky notes, and convert notes into presentations. In essence, it’s like gathering the group around a big whiteboard in a conference room, but you don’t have to get everyone in one place.

A dispersed team can produce great content, leading search results, building your social media presence, and leading your brand to success. Break it down, brainstorm smarter, and keep lines of communication open and mobile. Collaboration is an art and remote work is pushing it to new heights.

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