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For the past decade or so, digital marketers have thought of content marketing and video advertising as separate realms; video ads are meant to sell customers on a product, while content is meant to naturally attract them with the information they actually want. As illustrative examples of the differences between “inbound” and “outbound” marketing, both content marketing and video advertising have been effective in their respective realms. Now, video advertisers are learning from content marketing strategies, and are evolving their art in response. How Video Ads Take Cues From Content Marketing These are just some of the ways video ads are transforming to incorporate and benefit