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Thanks to Stuart Meyler of Beeby Clark & Meyler for sharing this. Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that can build momentum. Through her research on the perception of happiness and meaning, Aaker describes how these concepts relate to a successful and powerful social media campaign. A well-planned effort catches audience attention and offers them an engaging story. Aaker, co-author of The Dragonfly Effect, also offers several personal and corporate examples of effective viral campaigns that garnered real world, and even life-saving, results.

Forbes just named Groupon the Fastest Growing Company Ever! See, now, I dig this story because I've been telling everyone about Groupon since I got hooked last week (so tempted to buy into today's deal for $20 worth of wine for only $10 but I'd have to drive 10 miles to that that particular wine shop in White Plains). Anyway, you can read about Groupon here: Forbes Cover Story Groupon Mike

TweetAdder - Just started using this tool today (my original twitter account , 'cnotes', has 4,000 followers--too many; after much research, I decided to build up my 'mike_corso' twitter account with quality, targeted followers using TweetAdder.  Great, uncomplicated software). Anyway, TweetAdder is a killer piece of software at a VERY affordable price.  Highly recommended for any wannabe power Twitter users out there. Mike

Today's Cool Site of the Day is Google Blacklist "Google Instant is the latest incarnation of the search engine that fills in potential responses as you type them into the Google search bar. Some people think this is great while others feel like Google is reading their minds and are freaked out by it. We believe it's fun for at least one reason. Like everything these days, great care must be taken to ensure that as few people as possible are offended by anything. Google Instant is no exception. Somewhere within Google there exists a master list of "bad words" and evil concepts that