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Marketing

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If you’re new to the business-to-business world, you might be struggling to know the best way to have your business appeal to other businesses. While appealing to consumers often comes easy for many marketers, the rules and practices for B2B marketing can often be a little more clouded. Luckily, with the right plan and knowledge, you can easily create a great marketing strategy for your B2B business. To help you get to this point, here are three tips for marketing to other businesses online.  Make Your Website Work For You While all businesses should have a business website, websites that are targeted for other businesses need

One of the challenges facing marketers these days is how to advertise and promote standardized goods and services. A pencil is always a pencil, right? There is nothing particularly special about a product or service that is intentionally not particularly special. But that doesn’t mean you don’t need to sell these things. It just means that you have to figure out how to sell them in a way that makes sense in context. Think of some instances where it requires some creativity to market standard and common products or services. It can be challenging for a project manager to know the difference between one

No matter how good you are at what you do as a company, these days you have to figure out how to compete in the digital and virtual worlds for attention. Even though it may seem like a bit of a mismatch that a company that makes heavy industrial equipment needs to have a department that specializes in information technology and digital marketing, it is a basic necessity of modern business practices. So, make sure that you gather all of the information about what it is that your heavy industry company does, and figure out how to convert that into a format that translates

Purchasing decisions rest on a variety of factors, including the effectiveness of your website. Your site can exert a huge influence if you know how to invest the time and energy into managing it. A website can be so much more than just a conduit to make sales; it can strengthen your entire business plan if it sports the right design. Being able to generate purchasing decisions demands strategic planning. Here are some design and content tips that can help you come up with a website that drives sales. Write Detailed Product Pages Customers want information about your products and services. That’s one way to stand out

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