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Marketing and Promotion

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If you take the time to understand websites, you’ll begin to see a bunch of parallels with real estate. Websites are the equivalent of internet real estate and they can be used as investments, sources of recurring income, and places for storing assets. And much like houses, websites, under certain circumstances, can be flipped for profit. What is Website Flipping? Most people are at least somewhat familiar with house flipping. Made famous by HGTV shows like Fixer Upper, house flipping is where you purchase a home that’s in need of a little TLC, put some work into it, make it pretty, and sell it for

You probably monitor traffic numbers on your website closely, but high traffic doesn’t mean much if you don’t have a decent conversion rate as well. If your conversions are lower than you’d like, tackle that by signing up for funnel tracking and an A/B testing solution to identify the potential weaknesses of your site. These tools will also highlight any positive shift in response to your conversion tactics. At that point, you should consider using the following six strategies to boost your conversions even further. 1. Work on Your Homepage It’s true that most of your conversion moments will occur on landing or product

There’s a lot of talk about creating website authority, but most advice falls short of the truth. You can’t just go learn about a subject, become an expert overnight, and expect your website to compete. You can achieve some level of success without being a true expert, but you’ll never compete. If creating a successful blog isn’t enough and you want to completely dominate your niche, here’s how to do it: 1. Become a real expert To dominate your niche, you need to be willing to do whatever it takes, even if it requires time. To become a genuine expert, pursue your subject matter as if you

For the past decade or so, digital marketers have thought of content marketing and video advertising as separate realms; video ads are meant to sell customers on a product, while content is meant to naturally attract them with the information they actually want. As illustrative examples of the differences between “inbound” and “outbound” marketing, both content marketing and video advertising have been effective in their respective realms. Now, video advertisers are learning from content marketing strategies, and are evolving their art in response. How Video Ads Take Cues From Content Marketing These are just some of the ways video ads are transforming to incorporate and benefit

As a property investor, you’ve got a full plate. Between showings, calls, and managing tenants, you’re probably wondering if there’s an easy way to market your rentals. There is, and it’s fairly simple. Here are some helpful tips to get the most out of your efforts: 1. Don’t worry too much about SEO This sounds like marketing heresy, but SEO for your website shouldn’t be your primary focus and here’s why: SEO is a term describing methods used to optimize a webpage so it can be found in the search engines. In the past, this involved getting backlinks with specific anchor text, and phrasing content

Everyone talks about the power of blogging for promoting conversions, increasing your brand awareness, and raising SEO rankings. However, simply writing and publishing a few blog posts a week won’t be enough to give your business a much-needed advantage. Here are five ways to make your blog work for you: 1. Set Clear Goals Yes, a basic blog will assist your search rankings in some small way, and can provide some information to consumers who were already planning to do business with you. But if you don’t have a goal in mind, you’ll leave potential on the table. Decide what your blog can offer.

In the business world, free is always best. If you can find a service that will bring your business more customers at no cost, you should take advantage of it. There are dozens of ways to spread the word about your business and services without spending a dime. In this article, we’ll take a look at some of the top resources and how you can leverage them. Try These 5 Free Sources Every brand is different – and the sources you choose will depend on your marketing strategy – but here are a few suggestions that should give you a pretty good starting point from which