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Landing Page Optimization

Home  /  Landing Page Optimization

Oftentimes, your homepage is the first interaction a customer has with your business, especially if you’re a brick and mortar shop. Most customers will search for your business online before coming in. But according to Hubspot, 96 percent of your website visitors are not ready to make a purchase on their first visit. They’re usually still gathering information before making a final decision. What you do with your homepage will influence that decision. If it’s been awhile since you’ve updated your homepage, this article is for you. Here are some ways that you can create a more engaging, converting homepage. 1. Use Engaging Visuals Neuroscience

Hurdles are for track teams, not websites. Unfortunately, many websites are filled with hurdles that prevent businesses from closing the sale. These hurdles arise from a complicated user experience and unclear navigation. A successful website has little to no barriers standing between the user experience and the completion of a sale. There are countless strategies for removing barriers, but unless they improve the user experience, implementing them won’t increase your sales. 1. Give coupon codes freely – don’t use them as lead magnets Offering a discount can increase sales; however, forcing people to sign up for your email list in order to receive a coupon