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The business model you start with isn’t always the business model you end up with—and for good reason. Market conditions, a new competitor, or unanticipated challenges might force a founder to pivot, offering new products and services or completely changing the brand. For example, lighting company APPARATUS transitioned into creating a range of lighting fixtures and designer furniture once it saw the opportunity in the space. Suzuki changed from producing looms to manufacturing cars and motorcycles when the industry changed.  And you might be surprised to learn that YouTube once started as a video-based dating site before it pivoted to the model that captivates

Google is great at keeping us on our toes as site designers. With regularly released major algorithm updates, we’re forced to keep tweaking our sites and learning new rules to ensure we’re not hit by penalties. That’s why Fred, the most recent Google algorithm update, still has designers reeling several months later. What’s the right way to respond in light of Fred – or any update? The most basic rule, as SEO columnist and influencer Ryan Shelley explains, is not to panic. Sites with good SEO practices are unlikely to take a serious hit from an algorithm update and may even experience an uptick

The standard in SEO for a business website is to create content and build links inside it. Most people who spend money on SEO employ this tactic. But it’s not the only way you can make SEO work for your site. Dozens of other solutions can promote SEO within your website and boost your search rankings. 1. Update Your Website One of the most essential criteria for Google’s SEO algorithm is quality. If the content you write and your other web page content is of low quality, your search rankings will inevitably suffer. You’ll also have a more difficult time converting customers. Spend a little

Since the inception of search engines and SEO, businesses have used local keywords to improve their ranking and attract online customers. Though search algorithms have been regularly updated, and new best practices evolved over the years, the value of local keywords has never changed. But have are you aware of the fact that the value of geo-modifiers isn’t exclusive to SEO? What are Geo-Modifiers? A geo-modifier is simply a specific keyword that communicates to search engines the local intent of a search query. So when someone searches Google for an auto repair shop, the search engine notes the user’s location and provides relevant results within the

Search engine optimization (SEO) is often referred to as a standalone marketing strategy, but the reality is that it comprises multiple interdependent strategies. Some people spend most of their time working on the content on individual pages of their site (the onsite content), while others invest all their resources into ongoing blogging, and still others focus primarily on building inbound links. Any search optimizer worth their salt will spend some attention on all three of these dimensions, but is one any better than the others? Specifically, just how important is onsite content for SEO? The Role of Onsite Content Some webmasters treat onsite content as a

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