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search engine optimization

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Search engine optimization (SEO) agencies usually have their hands full. They’re trying to constantly meet the needs of their current client base while reaching out for new opportunities, and all it takes is one ranking algorithm update or competitor encroachment to throw their best-laid plans into chaos. It’s one thing to know the fundamentals of SEO, but it’s another thing to be able to execute them efficiently. If your SEO agency isn’t operating efficiently, it won’t matter whether you’re able to earn high rankings and good results for your clients; you’ll be spending so much money and wasting so much time that you can’t

Google is great at keeping us on our toes as site designers. With regularly released major algorithm updates, we’re forced to keep tweaking our sites and learning new rules to ensure we’re not hit by penalties. That’s why Fred, the most recent Google algorithm update, still has designers reeling several months later. What’s the right way to respond in light of Fred – or any update? The most basic rule, as SEO columnist and influencer Ryan Shelley explains, is not to panic. Sites with good SEO practices are unlikely to take a serious hit from an algorithm update and may even experience an uptick

The standard in SEO for a business website is to create content and build links inside it. Most people who spend money on SEO employ this tactic. But it’s not the only way you can make SEO work for your site. Dozens of other solutions can promote SEO within your website and boost your search rankings. 1. Update Your Website One of the most essential criteria for Google’s SEO algorithm is quality. If the content you write and your other web page content is of low quality, your search rankings will inevitably suffer. You’ll also have a more difficult time converting customers. Spend a little

There’s a lot of talk about creating website authority, but most advice falls short of the truth. You can’t just go learn about a subject, become an expert overnight, and expect your website to compete. You can achieve some level of success without being a true expert, but you’ll never compete. If creating a successful blog isn’t enough and you want to completely dominate your niche, here’s how to do it: 1. Become a real expert To dominate your niche, you need to be willing to do whatever it takes, even if it requires time. To become a genuine expert, pursue your subject matter as if you

Since the inception of search engines and SEO, businesses have used local keywords to improve their ranking and attract online customers. Though search algorithms have been regularly updated, and new best practices evolved over the years, the value of local keywords has never changed. But have are you aware of the fact that the value of geo-modifiers isn’t exclusive to SEO? What are Geo-Modifiers? A geo-modifier is simply a specific keyword that communicates to search engines the local intent of a search query. So when someone searches Google for an auto repair shop, the search engine notes the user’s location and provides relevant results within the

Thanks to Google’s elimination of exact phrase matching and implementation of search personalization, SEO rules have changed. Websites can no longer compete against each other for first page rankings because results are no longer standardized. However, don’t toss out SEO just yet. Keyword optimization is still important, but Google relies on latent semantic indexing (LSI) more than individual keywords to determine the value of a page. LSI in a nutshell Rather than looking only for keywords and phrases, Google’s algorithm identifies whether the content is relevant to a user’s search by looking for phrases related to their search terms. When it comes to being found in

Search engine optimization (SEO) is often referred to as a standalone marketing strategy, but the reality is that it comprises multiple interdependent strategies. Some people spend most of their time working on the content on individual pages of their site (the onsite content), while others invest all their resources into ongoing blogging, and still others focus primarily on building inbound links. Any search optimizer worth their salt will spend some attention on all three of these dimensions, but is one any better than the others? Specifically, just how important is onsite content for SEO? The Role of Onsite Content Some webmasters treat onsite content as a