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There’s a lot of talk about creating website authority, but most advice falls short of the truth. You can’t just go learn about a subject, become an expert overnight, and expect your website to compete. You can achieve some level of success without being a true expert, but you’ll never compete. If creating a successful blog isn’t enough and you want to completely dominate your niche, here’s how to do it: 1. Become a real expert To dominate your niche, you need to be willing to do whatever it takes, even if it requires time. To become a genuine expert, pursue your subject matter as if you

Since the inception of search engines and SEO, businesses have used local keywords to improve their ranking and attract online customers. Though search algorithms have been regularly updated, and new best practices evolved over the years, the value of local keywords has never changed. But have are you aware of the fact that the value of geo-modifiers isn’t exclusive to SEO? What are Geo-Modifiers? A geo-modifier is simply a specific keyword that communicates to search engines the local intent of a search query. So when someone searches Google for an auto repair shop, the search engine notes the user’s location and provides relevant results within the

As a property investor, you’ve got a full plate. Between showings, calls, and managing tenants, you’re probably wondering if there’s an easy way to market your rentals. There is, and it’s fairly simple. Here are some helpful tips to get the most out of your efforts: 1. Don’t worry too much about SEO This sounds like marketing heresy, but SEO for your website shouldn’t be your primary focus and here’s why: SEO is a term describing methods used to optimize a webpage so it can be found in the search engines. In the past, this involved getting backlinks with specific anchor text, and phrasing content

Everyone talks about the power of blogging for promoting conversions, increasing your brand awareness, and raising SEO rankings. However, simply writing and publishing a few blog posts a week won’t be enough to give your business a much-needed advantage. Here are five ways to make your blog work for you: 1. Set Clear Goals Yes, a basic blog will assist your search rankings in some small way, and can provide some information to consumers who were already planning to do business with you. But if you don’t have a goal in mind, you’ll leave potential on the table. Decide what your blog can offer.

Thanks to Google’s elimination of exact phrase matching and implementation of search personalization, SEO rules have changed. Websites can no longer compete against each other for first page rankings because results are no longer standardized. However, don’t toss out SEO just yet. Keyword optimization is still important, but Google relies on latent semantic indexing (LSI) more than individual keywords to determine the value of a page. LSI in a nutshell Rather than looking only for keywords and phrases, Google’s algorithm identifies whether the content is relevant to a user’s search by looking for phrases related to their search terms. When it comes to being found in

Search engine optimization (SEO) is often referred to as a standalone marketing strategy, but the reality is that it comprises multiple interdependent strategies. Some people spend most of their time working on the content on individual pages of their site (the onsite content), while others invest all their resources into ongoing blogging, and still others focus primarily on building inbound links. Any search optimizer worth their salt will spend some attention on all three of these dimensions, but is one any better than the others? Specifically, just how important is onsite content for SEO? The Role of Onsite Content Some webmasters treat onsite content as a

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