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Search engine optimization (SEO) agencies usually have their hands full. They’re trying to constantly meet the needs of their current client base while reaching out for new opportunities, and all it takes is one ranking algorithm update or competitor encroachment to throw their best-laid plans into chaos. It’s one thing to know the fundamentals of SEO, but it’s another thing to be able to execute them efficiently. If your SEO agency isn’t operating efficiently, it won’t matter whether you’re able to earn high rankings and good results for your clients; you’ll be spending so much money and wasting so much time that you can’t

The fabric of the world is made of stories. Stories are how we interact with and relate to others in the world. The same is true online; each time we visit a website, we’re reading a narrative of some kind. Usually those narratives are sales-oriented, but many are personal stories written by people who have something to share. In that case, they’re selling an idea rather than a product. Persuasive storytelling is popular because it sells Raw data is interesting, but stories have the power to impact people’s emotions and move them into action. Every good internet marketer taps into emotion through storytelling to sell

The business model you start with isn’t always the business model you end up with—and for good reason. Market conditions, a new competitor, or unanticipated challenges might force a founder to pivot, offering new products and services or completely changing the brand. For example, lighting company APPARATUS transitioned into creating a range of lighting fixtures and designer furniture once it saw the opportunity in the space. Suzuki changed from producing looms to manufacturing cars and motorcycles when the industry changed.  And you might be surprised to learn that YouTube once started as a video-based dating site before it pivoted to the model that captivates

If you take the time to understand websites, you’ll begin to see a bunch of parallels with real estate. Websites are the equivalent of internet real estate and they can be used as investments, sources of recurring income, and places for storing assets. And much like houses, websites, under certain circumstances, can be flipped for profit. What is Website Flipping? Most people are at least somewhat familiar with house flipping. Made famous by HGTV shows like Fixer Upper, house flipping is where you purchase a home that’s in need of a little TLC, put some work into it, make it pretty, and sell it for

Google is great at keeping us on our toes as site designers. With regularly released major algorithm updates, we’re forced to keep tweaking our sites and learning new rules to ensure we’re not hit by penalties. That’s why Fred, the most recent Google algorithm update, still has designers reeling several months later. What’s the right way to respond in light of Fred – or any update? The most basic rule, as SEO columnist and influencer Ryan Shelley explains, is not to panic. Sites with good SEO practices are unlikely to take a serious hit from an algorithm update and may even experience an uptick

Hurdles are for track teams, not websites. Unfortunately, many websites are filled with hurdles that prevent businesses from closing the sale. These hurdles arise from a complicated user experience and unclear navigation. A successful website has little to no barriers standing between the user experience and the completion of a sale. There are countless strategies for removing barriers, but unless they improve the user experience, implementing them won’t increase your sales. 1. Give coupon codes freely – don’t use them as lead magnets Offering a discount can increase sales; however, forcing people to sign up for your email list in order to receive a coupon

The standard in SEO for a business website is to create content and build links inside it. Most people who spend money on SEO employ this tactic. But it’s not the only way you can make SEO work for your site. Dozens of other solutions can promote SEO within your website and boost your search rankings. 1. Update Your Website One of the most essential criteria for Google’s SEO algorithm is quality. If the content you write and your other web page content is of low quality, your search rankings will inevitably suffer. You’ll also have a more difficult time converting customers. Spend a little