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Google is great at keeping us on our toes as site designers. With regularly released major algorithm updates, we’re forced to keep tweaking our sites and learning new rules to ensure we’re not hit by penalties. That’s why Fred, the most recent Google algorithm update, still has designers reeling several months later. What’s the right way to respond in light of Fred – or any update? The most basic rule, as SEO columnist and influencer Ryan Shelley explains, is not to panic. Sites with good SEO practices are unlikely to take a serious hit from an algorithm update and may even experience an uptick

I subscribe to over 100 RSS feeds and read 5 of them regularly in my various newsreaders (such as Google Reader and Feedler). If anyone would like me to prepare a short video demo on the best way to set this up, just let me know and I'll post on Cool Site of the Day. Mike Corso