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Content Creation

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If you’ve ever sold a house -- or, for that matter, bought one -- then you know how essential curb appeal is. The moment someone drives up to a home, what he or she sees from the street tells the person a lot about the property. The interior may be better or worse than the potential buyer’s expectations, but the first impression formed by the home’s curb appeal creates a significant obstacle to overcome. In a way, it could be argued that “curb appeal” matters just as much in web design and content marketing. From the moment a visitor glimpses a piece of content --

For the past decade or so, digital marketers have thought of content marketing and video advertising as separate realms; video ads are meant to sell customers on a product, while content is meant to naturally attract them with the information they actually want. As illustrative examples of the differences between “inbound” and “outbound” marketing, both content marketing and video advertising have been effective in their respective realms. Now, video advertisers are learning from content marketing strategies, and are evolving their art in response. How Video Ads Take Cues From Content Marketing These are just some of the ways video ads are transforming to incorporate and benefit

Content marketing is a strategy that’s used for both customer acquisition and customer retention. On top of that, how you present your brand through content marketing will affect how it’s interpreted on other channels, like social media. Though you’ll use content to improve search rankings and incite conversions, the most important function of content is, arguably, to illustrate the nature of your brand, including: Your core values. What’s most important to your brand, both internally and externally? Your target audience. Who are you speaking to, and how do you want to come across to them? Your unique identifiers. What is it that sets

Creating quality content is the foundation for all content marketing strategies. Your visitors won’t know which marketing gurus you follow or what strategies you use – they just want amazing, fresh content. Content marketing is like creating a restaurant for people who know they’re hungry, but don’t know what they want. Your job is to get them to look at your website and say, “This is what I want!” In order to get people to look at your website, you need to get people to click on your link. Most marketers refer to this action as “driving traffic,” although that paints an overly simplistic picture. If

Content marketing is an area that demands input from multiple people. Depending on the size of your organization, you’ll likely have multiple creators, you’ll have strategists whose goals are to come up with the best direction and ideas, and you’ll have analysts dedicated to measuring results. Your success depends on these people being able to collaborate with each other, freely and efficiently, to exchange ideas, stay up-to-date, and ultimately, produce the best results. Many software platforms and other technologies offer convenient ways to enable better collaboration—but if you want to get the most out of them, you’ll need to put them to use creatively. Top

We hear about the need for content marketing on a regular basis. You may have even committed some of your marketing budget to producing content that engages your audience. But depending on the industry you’re in, content marketing may be even more crucial than you realize. Three Industries Where Content Really is King You write a blog post here and there. You occasionally team up with other websites and write guest blog posts. Perhaps you’ve even tried your hand at visual content and gotten your creative team to design some infographics and memes. But when it comes down to brass tacks, do you truly accept that content

Content development is at the heart of business promotion and conversion, but it’s easy to hit a rut when you’re churning out ideas day after day. What can you do to increase creativity and push your team towards new ways of thinking? Your best option may be to get out of the office and go on a work retreat. Of course, not just any retreat will do – a ropes course isn’t going to help you develop content ideas – but there are high-value ways to get out from behind your desk. These 5 tips can help you make the most of your out