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GoDaddy is a website builder made popular through its risky media strategies and excellent branding. It can be a great builder for your custom website, but, like any complex website platform, you want to make sure you understand it. 1. Choose Your Plan GoDaddy offers a variety of DIY website building plans at varying price points. The four most basic plans include Personal, Business, Business Plus, and Online Store. The GoDaddy pricing structure is fair and well-reasoned, so when you pay for more support and services, the price will naturally increase. The Personal plan is the most basic, and it includes website hosting, 24/7 support,

You probably monitor traffic numbers on your website closely, but high traffic doesn’t mean much if you don’t have a decent conversion rate as well. If your conversions are lower than you’d like, tackle that by signing up for funnel tracking and an A/B testing solution to identify the potential weaknesses of your site. These tools will also highlight any positive shift in response to your conversion tactics. At that point, you should consider using the following six strategies to boost your conversions even further. 1. Work on Your Homepage It’s true that most of your conversion moments will occur on landing or product

Job security is somewhat of a myth; no job is truly secure. The concept of job security sounds wonderful but is heavily misleading. Although definitions vary, Collins Dictionary defines job security as “assurance that you will be able to work in your job as long as you please and will not become unemployed.” Under this definition, at-will employment where an employer can terminate you for no reason doesn’t count as job security. Laws exist to prevent unlawful termination, but such laws become irrelevant when your boss can fire you without reason. Technically speaking, there’s no such thing as job security because nothing is guaranteed – not

If you’re trying to build a successful tattoo business today, you have to know how to do more than ink up someone’s arm. A tattoo shop is just like any other business in that it requires you to excel in marketing, sales, customer service, and a variety of other aspects of business. Specifically, you must understand how to develop and optimize your website for maximum exposure. 4 Website Optimization Tips Website optimization is something many people dedicate their entire professional careers to, so it’s clearly not something you’re going to master in a few minutes. Having said that, there’s some low hanging fruit you can

Content marketing is a strategy that’s used for both customer acquisition and customer retention. On top of that, how you present your brand through content marketing will affect how it’s interpreted on other channels, like social media. Though you’ll use content to improve search rankings and incite conversions, the most important function of content is, arguably, to illustrate the nature of your brand, including: Your core values. What’s most important to your brand, both internally and externally? Your target audience. Who are you speaking to, and how do you want to come across to them? Your unique identifiers. What is it that sets

Too many entrepreneurs yo-yo back and forth between running their business and working a full-time job. They feel pressured to go “all in” because that’s what other entrepreneurs told them to do. However, they end up in survival mode, and their savings account gets drained to pay the bills. What if quitting your day job to focus on your business is bad advice? If you’ve given up your day job to pursue your business but find yourself struggling to survive, it’s not a sign of failure. Research is clear: It’s better to keep your day job while starting a new business. Research proves you should keep

Thanks to the variety of resources and information online today, almost anyone can launch and grow an ecommerce business with very little experience. However, certain issues tend to trip up many inexperienced entrepreneurs when their ecommerce business starts to grow. One crucial issue is inventory management. Six Tips to Help You Along Managing inventory is easy when you’re selling only a few units a day. When you start to move hundreds or thousands of units per day, though, keeping on top of everything suddenly becomes a lot harder. Small issues can so easily blossom into major errors and the results can be serious. If you are