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Web design trends come and go, but the most successful software companies seem to prosper regardless of evolving stylistic trends. That’s because they understand what makes their customers tick and how they can best serve their needs. 3 Good Examples From Other Software Companies Software websites are often unique in the sense that they have to convey a lot of information – clearly explaining what their product does and how it’s unique when compared to other options – but they still have to take into account the need for simplicity and minimalism. Here are three good examples of what this looks like when executed to perfection. 1.

A little girl visiting Santa at the Cleveland Centre shopping mall in Middlesbrough, UK was unable to communicate with Jolly St. Nick. Her mother told him, “she can’t speak very well.” Quick-thinking Santa asked the girl’s mother, “can she sign at all?”  First he taps her to get her attention.  As he starts to communicate with her using sign language, the look on her face says it all. [embed]https://www.youtube.com/watch?v=RPcTB86aT0Y[/embed]