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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

You Can’t Survive in These 3 Industries Without an Investment in Content

You Can’t Survive in These 3 Industries Without an Investment in ContentWe hear about the need for content marketing on a regular basis. You may have even committed some of your marketing budget to producing content that engages your audience.

But depending on the industry you’re in, content marketing may be even more crucial than you realize.

Three Industries Where Content Really is King

You write a blog post here and there. You occasionally team up with other websites and write guest blog posts. Perhaps you’ve even tried your hand at visual content and gotten your creative team to design some infographics and memes.

But when it comes down to brass tacks, do you truly accept that content marketing is one of the keys to long-term success? If you operate in one of the following three industries, it’s nearly impossible to deny the connection between quality content and success in digital marketing.

1. Real Estate

It used to be that homebuyers drove around and sought out for-sale signs in yards. Today, most of the initial stages of shopping for a new home take place online. That’s why so many real-estate agents and brokers invest time and effort into arranging for perfect listing photos.

“But having great photos on a website won’t guarantee a sale or even get prospective homeowners in the door. The key is to use content marketing and social media to nurture your leads,” digital marketing expert Brian Hughes explains.

“Prospective buyers may start searching 12 or 18 months out. They want an agent they can trust. Today, this trust is built just as much through content as it is through referrals and reviews.”

2. Law

What’s the first thing you do when you have a problem? If you’re like most people, you’ve been conditioned to open your Internet browser and type a few words into the Google search bar.

Do you know what all legal clients have in common? They have a problem or an issue. In order to get that problem or issue solved, the first thing they do is run a web search. From a law firm’s perspective, the key to attracting potential clients is to produce quality content that answers questions and addresses relevant pain points.

The significant word in that last sentence is “quality.” Thin content doesn’t do an attorney much good. You need meaty content that offers substantive value to the reader.

Here’s an example of “meaty” content from Marks & Harrison. Notice the length and variety of stylistic elements. These are some of the items that make the content valuable.

3. Finance

This might come as a surprise, but content marketing is an essential in the finance industry, as well. In fact, leading companies in this field excel at content marketing to such an extent that finance has the highest average attention time and second-highest engagement rate across the board.

American Express is one of the top examples in finance. It’s done a tremendous job developing its OPEN Forum, which is a community blog that provides concrete advice for small business owners, one of the company’s key audience segments.

Not only does the OPEN Forum give American Express a chance to feed its core business, but it also builds thought leadership with online readers and enhances trust in the brand.

Recognizing the Need for Content

It’s challenging to be successful in almost any business today without making an investment in content marketing. It’s all but impossible to thrive without content if you’re in one of the three industries cited above.

Not only does content improve your search ranking and online visibility, but it strengthens your relationship with the audience and builds trust between your brand and consumers. So isn’t it time you recognized the need for content, and invested the appropriate amount of resources?

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