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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

How to Boost the “Curb Appeal” of Your Content

How to Boost the “Curb Appeal” of Your ContentIf you’ve ever sold a house — or, for that matter, bought one — then you know how essential curb appeal is. The moment someone drives up to a home, what he or she sees from the street tells the person a lot about the property.

The interior may be better or worse than the potential buyer’s expectations, but the first impression formed by the home’s curb appeal creates a significant obstacle to overcome.

In a way, it could be argued that “curb appeal” matters just as much in web design and content marketing. From the moment a visitor glimpses a piece of content — whether it’s a landing page, blog post, infographic, or whatever else your brand presents to the world online — the person is automatically forming opinions about the brand behind that content.

Of course, it’s vital that your content is substantive, but a failure to observe the significance of curb appeal (in other words, visual presentation) will inevitably damage your conversion goals. In order to be successful, you have to give this facet of your content marketing strategy serious thought.

Four Tips for Creating More Appealing Content

Just as we are told to spruce up the landscaping, pressure wash the siding, and stage the entryway of a house before putting it on the market, you should pay attention to how your content might appear to your audience and do everything within your power to make it enticing. Here are four practical tips.

1. Go Easy on the Eyes

When you compare websites in the late 90s to websites today, there are so many distinctions, they’re almost impossible to count. But one of the more significant has been the shift away from bright colors and distracting design elements toward minimalism or greater simplicity.

When you develop content or design a webpage, ask yourself this question: Is it easy on the eyes? You can make any page more aesthetically pleasing by incorporating more white space, relying on images instead of text, and using a simple color scheme.

The Rotate website is a good example of design that’s easy on the eyes.

2. Break Up the Text

One of the biggest mistakes you can make — especially in the current trend toward bite-sized content — is to overwhelm users with large chunks of text. As soon as most people see dense paragraphs and a steady stream of text, they’re going to disengage and hit the back button.

There’s nothing wrong with putting lots of information on a page in the form of text (long-form content is honestly pretty popular right now), but you should try to find ways to break it up and provide visual relief. The Salvi, Schostok, & Pritchard website is a good example. The firm uses a variety of visual elements to inform without overwhelming.

3. Limit the Sales Pitch

People are tired of being pitched all the time. They don’t appreciate being sold over and over again.

It’s all right to include a call to action and/or an opt-in form within a piece of content, but limit the sales pitch and focus on adding value. Not only does this build trust with the audience, but it usually results in a greater visual symmetry.

4. Focus on Above-the-Fold Design

Every individual element matters, but if you’re going to put more focus and energy into one portion of a web page, make sure you prioritize above-the-fold design. This is what people see first, so it’s what will have the most long-lasting impact.

Create a Positive First Impression

Whether you’re shopping for a house or reading a blog post, first impressions have considerable influence over the judgments of the human brain and, for better or worse, often dictate the attitudes an individual develops toward the subject.

Make sure you’re doing your content marketing a favor by placing an emphasis on visual appeal.

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